Embed Size (px)
Citation preview
Mobile Advertising in Argentina
2009 AdMob, Inc. Confidential & Proprietary
Jeff Merkel Director, Mobile Google | AdMob [email protected]
AdMob Overview
2009 AdMob, Inc. Confidential & Proprietary
• Founded by Omar Hamoui in 2006 • Worlds leading mobile ad network • Over 20,000 mobile WAP sites and Applications in the
network • Over 20 billion ad imps served each month globally • Developed hundreds of mobile advertising campaigns
on brands such as:
©2009 AdMob, Inc. Confidential & Proprietary
©2009 AdMob, Inc. Confidential & Proprietary
©2009 AdMob, Inc. Confidential & Proprietary
State of the Mobile Web in Argentina
2009 AdMob, Inc. Confidential & Proprietary
Argentina – iPhone and Android driving growth
2009 AdMob, Inc. Confidential & Proprietary
LATAM brands investing in mobile as audience grows
Autos
Finance/Insurance
CPG
Travel and Tourism
Case Study: Nivea Sun by Pontomobi
2009 AdMob, Inc. Confidential & Proprietary
"It sounds obvious, but there's nothing more powerful than mobile adver9sing to promote a mobile applica9on. With AdMob we had an extremely professional rela9onship and outstanding results. In less than 4 days we achieved # 1 rank in the Brazilian Apple App Store."
Leo Xavier, Founder, Pontomobi Interac9ve
Case Study: Radio Skol by Aorta
2009 AdMob, Inc. Confidential & Proprietary
Case Study: Radio Skol by Aorta
2009 AdMob, Inc. Confidential & Proprietary
Advertising boost ranking
Advertising on the AdMob iPhone network boosted Radio Skol’s ranking to #1 in the Music category and #10 in the overall Brazil App Store
2009 AdMob, Inc. Confidential & Proprietary
Thank you.
Jeff Merkel Director, Mobile Google | AdMob [email protected]
