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Monetize, promote and analyze your app with Google AdMob

Google AdMob Overview

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Page 1: Google AdMob Overview

Monetize, promote and analyze your app with Google AdMob

Page 2: Google AdMob Overview

Unlock the power of GoogleSolutions for all of your business goals

Page 3: Google AdMob Overview

We’re cross platform, with plugins for specialistapp development tools

13Google Confidential and Proprietary3 Source: Ads served on high end mobile devices on Google’s mobile app network, Jan 2012-Dec 2012

Page 4: Google AdMob Overview

You operate in a rapidly shifting market

Users Revenue Developers

Google Confidential and Proprietary4

Page 5: Google AdMob Overview

You can leverage the massive global reach of AdMob to drive more mobile app installs

AdMob reaches more than900 million mobile devices each month

Show your ads to users in more than 200 countries

Google Confidential and Proprietary5

Page 6: Google AdMob Overview

How analytics can help you

Understand your audience

Data loads instantly, so you can take

action immediately

Discover your high value users when you build custom segments

Understand the journey users take in your app

Measure in-app purchase revenue

Google Confidential and Proprietary6

Page 7: Google AdMob Overview

Understanding your users is more important than ever.In today’s app world it’s the very definition of success.

Google Confidential and Proprietary7

Page 8: Google AdMob Overview

Maximize Ad Revenue

“Smart” detection of device width and orientation consistently deliver ads that fit the screen

Smart banners

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Page 9: Google AdMob Overview

The power of Google Analytics in AdMobHundreds of thousands of developers use Google Analytics to analyze their apps

Free and easy-to-use, and now available directly from within AdMob

Understand your audience

Google Confidential and Proprietary9

Page 10: Google AdMob Overview

Powerful filters that give you control over ads

Maximize Ad Revenue

• Easy to configure and flexible controls to choose categories• Deliver only the most relevant ads to users• Avoid showing competitor ads• View ads which ran in your app

URLfilters

Applicationfilters

Category/sitefilters

Text filters

Google Confidential and Proprietary10