AdMob – The Next Wave Of Mobile

AdMob – The Next Wave Of Mobile

2009 AdMob, Inc. Confidential & Proprietary

First An Introduction To AdMob…


2005-2008 AdMob, Inc. Confidential & Proprietary

• Size and Scope Leader 100+ billion impressions since launch6.5+ billion impressions a month in 160+ countries

• Partnerships7,000+ mobile sites 2,500+ iPhone and Android applications

• CompanyHeadquartered in San Mateo. Team of twelve in Asia with deep experience in mobile and online… 6x from Google, 1x from Microsoft, and1x from Apple

• Malaysia Partnership with Media 2.0Local representation for all mobile needs

AdMob Overview

http://images.google.com/imgres?imgurl=http://blog.wired.com/cars/images/2007/03/30/toyota_logo_2005.jpg&imgrefurl=http://blog.wired.com/cars/2007/03/toyota_developi.html&h=301&w=350&sz=14&hl=en&start=6&um=1&tbnid=Z7mfeoRPIPZdeM:&tbnh=103&tbnw=120&prev=/images?q=toyota+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7SKPB&sa=N

http://images.google.com/imgres?imgurl=http://www.kdheks.gov/kdsi/images/ARD/LOGO%20-%20FORD%20Color.jpg&imgrefurl=http://www.kdheks.gov/kdsi/ard_toolkit.html&h=267&w=639&sz=153&hl=en&start=1&tbnid=WKqiMw2Qj_p78M:&tbnh=57&tbnw=137&prev=/images?q=ford+logo&gbv=2&svnum=10&hl=en

http://images.google.com/imgres?imgurl=http://www.autocity.com/i/logos/logo2_cadillac.jpg&imgrefurl=http://www.autocity.com/reportajes/marcas/Cadillac/XLR-V-03-2005/index.html?cod=4024&h=70&w=75&sz=4&hl=en&start=8&sig2=NeokEJ3kEW-fhY9POE4iag&um=1&tbnid=jGk7a2LDIOb2JM:&tbnh=66&tbnw=71&ei=M-D2RqiGLaHaggPszaDiDA&prev=/images?q=cadilac+logo&svnum=10&um=1&hl=en&sa=N

http://images.google.com/imgres?imgurl=http://www.fourfourfourltd.com/images/DISNEY%20LOGO%20COLOR.jpg&imgrefurl=http://articulo.mercadolibre.com.pe/MPE-3071372-set-de-edredon-mickey-mouse-_JM&h=796&w=1724&sz=145&tbnid=i1cHkDFEQMP8QM:&tbnh=69&tbnw=150&prev=/images?q=disney+logo&um=1&start=1&sa=X&oi=images&ct=image&cd=1

AdMob Traffic In Asia-Pacific


admob.com/metrics – September 2009

AdMob Advertisers In Asia


The Shift…


How Do You Search On The PC Now?

I Want To Search For…

©2009 AdMob, Inc. Confidential & Proprietary

Product Reviews

>People >

Restaurants >News >

All I need Is Google!

Google Is The Gateway To The Internet


But Apple Has Changed This Forever


On My iPhone I Want To Search For…


Product Reviews

>People >

Restaurants >News >

Google who?

Why?


Applications Are The New Gateway To The Internet


• On the PC, the browser Is the gateway to the Internet…But mobile specifically the iPhone has resulted in a fundamental shift where apps are the gateway

Malaysia


admob.com/metrics

Apple comprises 17%+ of

the Total Page Views in

MY!

Apple Apps Lead The Way – 3 of top 10 “sites”


Multiple carriers…cheap data…longer availability…


Australia


admob.com/metrics

Apple comprises 70%+ of

the Total Page Views in

AU!

Apple Apps Lead The Way – 8 of top 10 “sites”


The Opportunity To Be The Next Google Is Now!


Christian CadeoHead of Brand Advertising, [email protected]: +65 9772 2096


Documents

AdMob – The Next Wave Of Mobile