View
394
Download
34
Category
Tags:
Preview:
DESCRIPTION
Pioneer of Swiss Graphic Design
Citation preview
Josef Müller
Brockmann
”
Josef Müller-Brockmann - Pioneer of Swiss Graphic Design
Contents
Biography
Works
“Watch that Child!”
Reppisch-Werke AG
June Festival
Musica Viva
New Graphic Design
Opernhaus Zürich
Hermes Typewriters
Helmhaus Zürich
Zürich Tonhalle
M.A.D Museum
07
11
13
15
17
19
21
23
25
27
30
Creativity is innate in everyone. ”
“
“ The greatest works of art impress through their balance, their harmony, their proportions, all of
which can be measured. ”
Josef Müller-BrockmannJosef Müller-Brockmann was born in Rapperswil, Switzerland in 1914 and studied architecture, design and history of art at the University of Zürich and at the city’s Kunstgewerbeschule. He began his career as an apprentice to the designer and advertising consultant Walter Diggelman.
(1914 - 1996)
In 1936, Josef Müller-Brockmann established his own Zürich studio specialising in graphics, exhibition design and photography.
By the 1950s he was established as the leading practitioner and theorist of Swiss Style, which sought a universal graphic expression through a grid-based design purged of extraneous illustration and subjective feeling.
From 1957 to 1960, he was the professor of graphic design at the Kunstgewerbeschule, Zürich and guest lecturer at the University of Osaka from 1961 and the Hochschule fur Gestaltung, Ulm from 1963.
From 1967 he was European design consultant for IBM. He is the author of The Graphic Artist and his Design Problems (1961), History of Visual Communication (1971), History of the Poster (with Shizuko Muller-Yoshikawa, 1971) and Grid to many symposiums.
In 1987 he was awarded a gold medal for his cultural contribution by the State of Zürich.
06
(1914 - 1996)
Portrait
Müller-BrockmannPortrait
07
I became
a graphic designerby accident.
“
I became
a graphic designerby accident. ”
Schützt das Kind!
“Schützt das Kind!” (Watch that Child!) is his first poster to use the photomontage technique. The dramatic confrontation of speeding motor-cycle and vulnerable child makes an unambiguous and forceful pictorial statement.
10
Swiss Automobile Club“Watch that Child!”
Campaign poster - 1953
11
Illustrations
“
are always understood as an artistic product,a subjective statement. ”
12
Reppisch-Werke AG
Cover of brochure - 1959
13
is a credible reflection of realitythat enables me to make an objective statement. ”
Photography
“
14
Program poster - 1957
June FestivalProgram for the Stadttheater
15
I became“ Emotion in images, can produce genuine works of art,
“
advertisingI value as much objectivity as possible. ”
but in
16
I became
Musica Viva
Concert poster - 1957
17
Neue Grafik
Müller-Brockman was the founder and co-editor of the trilingual journal Neue Grafik (New Graphic Design) which spread the principles of Swiss Design internationally.The magazine had a high international reputation and was the mouthpiece of Swiss Graphic Design.
18
New Graphic Design
Cover of publication - 1955
19
Opernhaus Zürich
20
Opernhaus Zürich
Small poster - 1964
21
Hermes Typewriters
Müller-Brockmann’s development in the late 40s can be seen in the advertisements for Hermes Typewriters. They were printed in a trade magazine in 1949, almost “back to back” with strictly constructive examples of Hans Neuburg’s industrial graphics.
22
Hermes Typewriters
Advertisement poster - 1945
23
Helmhaus Zürich
In Müller-Brockmann’s designs for posters, advertisements, brochures and exhibitions, subjectivity is suppressed in favour of a geometric grid that determines the arrangement of the type and images. The grid is an organisational system that makes it easier to read the message.
24
Helmhaus Zürich
Exhibition poster - 1953
25
Zürich Tonhalle
The “musicality” of the design of the “Beethoven poster” was well retained; the combination of constructed figure and composer’s name not only evokes immediate associations with music in general but also with Beethoven in particular. Müller-Brockmann’s treatment of the picture plane and its typography showed an affinity with the artistic spirit of concrete art.
26
Zürich Tonhalle“Beethoven”
Concert poster - 1955
27
I would advise young people to
look at everything they encounter in a critical light and try to find a better solution.“
Then I would urge them at all times to
be self-critical. ”
I would advise young people to
look at everything they encounter in a critical light and try to find a better solution.
Museum of Art & Design
Founder, Ms Jasmine Tay boldly introduces a brand new concept for Singapore, opening her first private Museum of Art & Design (M.A.D) in the heart of Orchard Road. MAD is the destination for not only art purists and buyers but also to those who can appreciate the influence of art and design on our every day life. Jasmine hopes that MAD will stand apart from the rest by being a place that above everything else- genuinely prioritises the appreciation of art for the sake of art. This is why the focus is on making art accessible and nurturing a new generation to admire art as well as have the opportunity to experience art as it is for the exclusive niche of buyers and dealers.
30
Recommended