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Monday, April 23, 12 Jan Tschichold

Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

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Page 1: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12Jan Tschichold

Page 2: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12Jan Tschichold

Page 3: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12Jan Tschichold

Page 4: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Josef Muller-Brockmann

Page 5: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

The International Typographic Style, also known as the Swiss Style, 1950s that emphasizes cleanliness, readability and objectivity

Josef Muller-Brockmann

Page 6: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

The International Typographic Style, also known as the Swiss Style, 1950s that emphasizes cleanliness, readability and objectivity

Josef Muller-Brockmann

Page 7: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

The International Typographic Style, also known as the Swiss Style, 1950s that emphasizes cleanliness, readability and objectivity

Josef Muller-Brockmann

Page 8: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Ulm School of Design

Page 9: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Herbert Matter (1907-1984)

Page 10: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Herbert Matter

Page 11: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Herbert Matter

Page 12: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Herbert Matter

Page 13: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Herbert Matter

Page 14: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Herbert Matter

Page 15: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Alvin Lustig (1915-1955)

Page 16: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Alvin Lustig

Page 17: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Alvin Lustig

Page 18: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Alvin Lustig

Page 19: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Alvin Lustig

Page 20: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Alvin Lustig

Page 21: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Alvin Lustig

Page 22: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand (1914-1996)

Page 23: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand

Page 24: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand

Page 25: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand

Page 26: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand

Page 27: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand

Page 28: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand

Page 29: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand

Page 30: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand

Page 31: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand

Page 32: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand

Page 33: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Paul Rand

Page 34: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

The deluge of design that colors our lives, our print, and video screens is synchronous with the spirit of our time. No less than drugs and pollution, and all the fads and -isms that have plagued our communities, the big brush of graffiti for example, has been blanketing our cities from Basel to Brooklyn.

Monday, April 23, 12

Originally published in the AIGA Journal of Graphic Design, Volume 10, Number 1, 1992

Page 35: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Page 36: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Much of graphic design today is a grim reminder of this overwhelming presence. The qualities which evoke this bevy of depressing images are a collage of confusion and chaos, swaying between high tech and low art, and wrapped in a cloak of arrogance: squiggles, pixels, doodles, dingbats, ziggurats; boudoir colors: turquoise, peach, pea green, and lavender; corny woodcuts on moody browns and russets; Art Deco rip-offs, high gloss finishes, sleazy textures; tiny color photos surrounded by acres of white space;...

Monday, April 23, 12

Originally published in the AIGA Journal of Graphic Design, Volume 10, Number 1, 1992

Page 37: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Page 38: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

...indecipherable, zany typography with miles of leading; text in all caps (despite indisputable proof that lowercase letters are more readable); omnipresent, decorative letterspaced caps; visually annotated typography and revivalist caps and small caps; pseudo-Dada and Futurist collages; and whatever ‘special effects’ a computer makes possible...

Monday, April 23, 12

Originally published in the AIGA Journal of Graphic Design, Volume 10, Number 1, 1992

Page 39: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

Monday, April 23, 12

Page 40: Monday, April 23, 12 Jan Tschichold - Sacramento State ... · Monday, April 23, 12 ... Josef Muller-Brockmann. Monday, April 23, 12 The International Typographic Style, also known

...And all this is a reflection, less of the substance, than of the spirit of graffiti - less of the style, than of the quality.

Monday, April 23, 12

Originally published in the AIGA Journal of Graphic Design, Volume 10, Number 1, 1992