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HR problem at jet airways
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JET AIRWAYS
About Jet Airways :
Jet Airways (India) Private Limited is India's leadingprivate airline.
Jet Airways started operations on 5th May, 1993
Its main hub is in Mumbai with secondary hubs atDelhi, Chennai, Bangalore, Pune and Kolkata.
It has an international hub at Brussels airport,Belgium
It carries about seven million passengers a year.
Its reputation for punctuality and outstandingservice attracts a large.
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MANAGEMENT
The board of Directors Mr. Naresh Goyal,
Chairman
Mr. Ali Ghandour, Director Mr. Victoriano P. Dungca,
Director
Mr. Javed Akhtar, Director
Mr. Iftiakar M. Kadri,Director
Mr. Saroj K.
Datta,Executive Director
The senior management Mr. Nikos Kardassis, Chief
Executive Officer
Mr. Saroj K. Datta,Executive Director
Mr. AbdulrahmanAlbusaidy, Group Executive
Officer Mr. Sudheer Raghavan,
Chief Commercial Officer
Mrs. Anita Goyal, Executive Vice resident
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HISTORY
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In early years 1992- Incorporated as an air
taxi operator
1993- Started commercial operations
1994- Applied for scheduled airlinestatus
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2004- International operations
The company was listed on the BombayStock Exchange.
2007- It has 10,017 employees
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Present
2008- Laid off 1,900 of its employees.
Jet Airways and rival KingfisherAirlines announced an alliance , anagreement on code-sharing
2009- Launched its low-cost brand, JetKonnect
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2010- According to a PTI report,
Jet Airways (Jet + JetLite) had amarket share of 26.9%
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Fleets Of Aircrafts
98 Airplanes in total
Airbus330--200--(12)ATR72 --500--(14)
Boeing737--700--(11)
Boeing737--800--(42) Boeing737--900--(2)
Boeing777300ER*--(11)
*Includes aircraft that have been leased to other airlines
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NETWORK OF JET AIRWAYS 76 Destinations- Each connected every 5
minutes.
Provides services in:
52 domestic destinations in India
24 international destinations across Asia,Europe & North America.International destinations includeColombo, New York, Toronto, Singapore
etc.
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Competitor AnalysisDomestic Market International Market
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Market Share
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SERVICES
Market Segmentation: Economic Class
Business Class
Premium class
Target customers Business Class
Economic class (Jet lite)
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In-Flight Experiences
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ACHIEVEMENTS
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2010
"Airline with Best Business ClassService in the World Awards,
"Global Travellers 7th AnnualReadership Survey Award",
"Best Long Haul Airline Ex Brussels-TMTravel Awards,
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7th 'Friends of Thailand Awards
Best Full Service Airline International(Indian)' and 'Best Full Service Airline
Domestic' Awards by the Air PassengerAssociation Of India (APAI)
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2011
"Best On Time Performer AmongstScheduled Domestic Airline",
"Air Cargo Award of Excellence ,
"Customer and Brand Loyalty Award",
"Hall Of Fame Award,
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SWOT
ANALYSIS
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STRENGTHS Market Driver.
Experience Exceeding 16 years.
Largest fleet size.
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WEAKNESSES
Loosing domestic share.
Weak brand promotion.
Strikes.
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OPPORTUNITIES Untapped air cargo market.
Scope in International market.
Service and tourism.
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THREATS Strong competitors.
Fuel price hike.
Overseas market competition
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Problems faced by JET
AIRWAYS in 2008-2009Being service based industry Jet gave
importance to high quality professional service
to its customers.
Due to intense competition in the airline
industry, company faced high level of attrition
of employees in 2004.
The attrition rate of employees in march 2004-
14.1% and in Sept 2004- 5.5% .
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In Oct'08 ,1900 employees were laid off and itwas the largest lay off in the history of aviation.
Later on all the employees were reinstated .
Jet Airways had 1000 pilots on its rolls.24th July'09 NAG , an union , was formed by Jet
airways Pilots and was formally registered with
Regional Labour Commissioner, Mumbai. 31stJul'09 ,Jet airways sacked two senior most
pilots Mr. Sam Thomas & Mr. D.Balaraman
for forming a trade union
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5th Aug'09-Two terminated pilots appeal to the
Airline for reinstateOn August 22,2009, the management received a
strike notice from the union,NAG(National Aviators
Guild).The labor commissioner who received the strike
notice, called both the parties for a conciliation
meeting on 31st
Aug09. The labor Commissioner asked the management to
come with a satisfactory reply for terminating the
services of the pilots by Sept 7, 2009.
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Jet sacks two more pilots 8th Sept'09- 450 members of NAG went on
stimulated strike by way of mass sick leave.
On Sept 9, 2009, 9 central trade unions extendedtheir support to the striking Jet Airways pilots.
On Sept 12,2009, the management agreed to take
back the dismissed pilots on board a consultativegroup was formed to resolve the issue
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Strike: A Huge LossFrom 8 to 13 September:
Strike left the ailing airline with more
damages. Jet-Airways
Date
(Year 2009)
No. of Flights
Cancelled
Sept.8 186
Sept.9 170
Sept.10 198
Sept.11 150
Sept.12 180
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Strike: A Huge Loss
Reduction in daily revenue.
Lost 200 crores in just five days.
Average passenger per day dropped from 23000/day to7500/day.
Jet has to accommodate 80% of the passenger on the
other carriers. For the rest entire fare has been refunded.
Loss of goodwill is not measurable.
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Can Pilots Form A union?
It is written in our Constitution that it is a fundamentalright of every citizen to form groups or union.
Under IDA pilots are classified as workmen.
Under WCA members of any company, organization orIndustry can form a trade union if they are more then100 people.
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IS IT STRIKE?
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IS PILOTS
ARE ON SICKLEAVE?
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OR IS IT
SOMETHINGELSE?
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Actually it is a
strike.
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Illegal Strike
According to INDUSTRIAL DISPUTE ACT:
Any strike without giving notice duringconclusion processing is prohibited.
Even if they have given a notice then also theyhave to wait for 14 days. Then only they can go
on strike.After the conclusion on consolation proceeding
they have to wait for 7 days before they can go
on strike.
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Advantage of jet airways crisis for other
airlinesTransferred as many as 60 percent of the
passengers booked on its flights to Air India, the
national carrier, and other airlines during thestrike.
Rival carriers began to charge high fares.
A big competitor was out, therefore it was a bigadvantage to other airlines.
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RECOMMENDATION OF
OUR RESEARCH Offering Free Tickets
Concessional Fares for Students
Corporate Deal Offers
Customer Relationship Management Activities
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THANK YOU
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