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APPLE

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Contents

• Introduction• Vision• Mission• Company Profile• Major Hardware Products• Major Software Products• Stores & Services• Evolution of APPLE inc.• The Beginning• competitors• Strengths & Weakness• Conclusion• References

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Introduction

• Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation.

• Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II.

• The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad.

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Macintosh line of computers

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Vision

“Man is the creator of change in this world.

As such he should be above systems and

structures, and not subordinate to them.”

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Mission

“the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”

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Company Profile

• Established : on April 1,1976.• Founders : Steve Jobs, Steve

Wozniak, and Ronald Wayne.• Industry : Computer Hardware Computer Software Consumer electronics Digital distributions

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•Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc.

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• Stephen Gary "Steve" Wozniak, known as "Woz“. He is an American inventor, computer engineer and Programmer who co-founded Apple Computer with Steve Jobs and Ronald Wayne.

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• Ronald Gerald Wayne is a retired American electronics industry worker.

• He co-founded Apple Computer with Steve Wozniak and Steve Jobs, providing key administrative oversight for the new venture.

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Major Hardware Products

• Apple TV • iPad • iPhone  • iPod (Classic, Nano, Shuffle, Touch)• Mac (iMac, MacBook, MacBook

Air, MacBook Pro, Mini, Pro)

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Major Software Products

• Mac OS X• iOS• iTunes• iWork • QuickTime• Safari• iLife

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Stores & Services

• App Store• Game Center• iAd • iBook store  • iTunes Store• iWork.com• iCloud 

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Evolution Of APPLE inc. Fdgrfgyhreyhhtfrdghrfdb

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Evolution Of APPLE inc.

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The Beginning

• Apple’s history starts with the story of Stephen G Wozniak and Steven P Jobs young and exceptional people who began building a computer in their garage and launched the microcomputer revolution.

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APPLE I•On1976, April 1 – released the Apple I (for 666$) and started Apple Computers.• Had 8 KB of RAM• It was box wood-made with a basic motherboard inside.

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APPLE II•In 1977, Apple II was released for 1298$• Had color graphics – a first for a personal computer • Floppy disk drive added •Supported the BASIC program• Had 64 KB of memory•And with a software called VisiCalc which was Apple's "killer application"

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APPLE III

•Released May 1980•Had 128kb of RAM•Designed for business•Cost- 4300$•Had lots of problems – didn’t do well.

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LISA•Released in 1983•Became the 1st personal computer sold to the public with a GUI•Commercial failure due to high price tag (almost 10,000$) and limited software it could run

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The Intro Of Macintosh

•Introduced in 1984•128kb memory•Motorola’s 68000 CPU• Sold for 2495$

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Macintosh Portable

•Apple’s first attempt at a “portable” computer• Released in 1989 • 8 MB RAM• 40 MB Hard drive• Clunky, slow• 6500$ •Failed in market.

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More Portable Efforts

Power book 100•Released in 1991•40mb Hard drive•8mb RAM•2500$•Helped Apple to get some revenue•Established layout of the computer

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Desktop Evolution

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The iMAC• Released in 1998• 2 USB ports• 4 GB hard drive• 256 MB RAM• All in 0ne computer

•Released in 2007• RAM: 4 GB• 320 GB hard drive

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Laptop EvolutionMACBOOK AIR

• 2 GB memory• 120 GB hard drive• 1799$

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iPod

• On October 23, 2001 Apple released the iPod• CPU: Samsung ARM and Apple A4• 5 GB hard drive that put "1,000 songs in pocket”• From 2nd Generation iPod software works with Microsoft windows

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iPhone

•The iPhone is the line of Smartphone's designed & marketed by Apple inc.•Runs on Apple iOS operating system•The 1st gen of iPhone was released on June 29, 2007• Multi-touch screen

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iPad

• tablet PC• Released on April 3, 2010• Processor: A4• 256 MB RAM• Bluetooth n Wi-Fi

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iCloud

June of 2011, Apple

unveiled its new online storage and

syncing service for

music, photos, files and software

- iCloud

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CompetitorsMicroso

ftLinuxDellHP

LenovoRIM

NokiaHTC

Samsung

GoogleSony

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Most Innovative companies

AppleSamsungGoogle

Microsoft Toyota

IBMAmazon

Ford BMW

General Electric

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Strengths & Weakness

• Branding

• Innovation• Differentiated Product• Ease of Use• Superior Quality• Retail Strategy• Marketing and Sales• Customer Loyalty• Online Sales

• High Price Proprietary System

• Niche Market

• Cannibalization

strengths weakness

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Conclusion

For 35 years, Apple has been a trend-setter company able to foresee the future. Because their strength is the innovation and they know, how to ‘think different’.

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References

• www.apple.com• http://www.entrepreneur.com/article/

228607

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