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Your Design Process is Killing YouSara Summers * SXSW 2010
Play + CollabDesign Process
= Innovation
Soooo, what is the deal with play?
Dr. Stuart Brown
Play gives us:
EmpathyTrustHealth
JoyMastery
In the absence of play:
DepressionRigidityDissocial
Inability to handle stress or ambiguity
T he science of play
Prepares us for unknowns in an evolving world.
T he science of play
...it’ is critical to our adaptation.
T he science of play
We’’re HARD WIRED to play throughoutour lifecycle.
T he science of play
And if done for it’’s own sake, play progresses us towards mastery.
Play drives us to seek novelty and newness…
Tina Seelig, Executive Director for the Stanford Technology Ventures Program
Dr. Seelig, teaches creativity by simply getting people out of their comfort zone.
Dr. Robert Epstein’’s ShiftingA period of individual ideation, followed by group building
and generation produces significantly better ideas.
5 minutes
Individual Ideation
10 minutes
Group Share / Explore
Why play betters emotion and visual thinking
Play elicits our best qualities…Kacie Kinzer’’s Tweenbots
100% human dependant robot:- Straight line movement only - Destination posted on flag- Relies on strangers they meetto reach their location.
…Kacie Kinzer’’s Tweenbots
What was the result?
…Kacie Kinzer’’s Tweenbots
After numerous missions:- No robot was damaged, lost or stolen.- Every robot reached it’s destination.
…Kacie Kinzer’’s Tweenbots
What does this tell us?
…Kacie Kinzer’’s Tweenbots
Inspires empathy andthe helpful, hopeful nature of people.
But I am a perfectly rational, logical adult, I problem solve just fine…
T he gambling test…Antonio Damasio
Research shows emotions play a critical role in social cognition and decision-making.
…Antonio Damasio ’’s experiment
-Subjects given $2000 play money.-Instructed to make as much money as possible.
…Antonio Damasio ’’s experiment
-2 high risk decksbigger payouts/ $100severe punishments/ $1000
-2 low risk deckssmall payouts / $50rare punishments
…Antonio Damasio ’’s experiment
T he result?
…Antonio Damasio ’’s experiment
On average people turned over 50 cards before pulling only from the profitable decks.
At 80 cards they could articulate WHY they preferred them.
…Antonio Damasio ’’s experiment
After only 10 cards, sensors attached to subjects palms detected increased conductivity. AKA nervousness.
…Antonio Damasio ’’s experiment
T he hand ‘knew’ what deck to draw from.
…Antonio Damasio ’’s experiment
Unconscious feelings from our body…
BIRT H CONSCIOUS T HOUGHT.
Play helps free us from the dogma of our industry.
At its elemental core, prototyping is an invitation to play.
Why does any of this matter?
Our industry is not done reinventing itself.
Let everyone else worry about what is #trending.
YOU go ninja…
-Rethink the technology- Redesign your process- SELL your results
Because things are about to moveREALLY fast…
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