2. Executive SummaryEvery year, Webbmedia Group combs through
the SXSW conference lineup andselects speakers, screenings,
workshops and panel sessions that we think arethe most relevant to/
interesting for our clients. Youll nd the day, date, time,name of
session, location and a reason why we think you should
attend.Important Conference Information This is the 26th
anniversary of the conference, and the 19th year of the Interactive
festival. Expect 500 panel sessions, 300 trade show booths and
15,000 Interactive conference attendees. Make sure to complete your
online social prole so that you can connect with other attendees.
Did you know that you can also use the SXSW site to register for
free swag? Dont sound like a tourist. Veterans call the conference
Southby. Much of the action takes place at the parties. You can
certainly try to show up and get in to parties once youre in
Austin, but its much better if you arrange to get on the guest
lists well in advance.Webbmedia Group will be on-site for all of
the 2011 SXSW Interactive Festival.Have a question? Need a
recommendation? Clients can call our oce 24 hoursa day:
+1.267.342.4300. We will be holding oce hours on-site and
willannounce days, dates and our online scheduling system
soon.Keyna l kPracticalGood Should BeBigToolsNetworking FunThoughts
2 SCHEDULE: 2012 SXSW Recommendations Updated 2012 Webbmedia Group,
LLC http://www.webbmediagroup.com 02.10.2012
3. FRIDAYTime: 3:30p - 4:30pWhat: Fireside Chat with Guy
Kawasaki and Vic GundotraWho: (see above)Where: Austin Convention
Center Ballroom DWhy: The focus on this talk will be strictly on
Google+, lessons learned, growthstrategies, challenges and the
like. If theres a Q&A (were hoping theres one) it shouldbe
fantastic -- and probably heated.Link:
http://schedule.sxsw.com/2012/events/event_IAP100078a kTime: 5p -
6pWhat: MIT Media Lab: Making ConnectionsWho: Andy Bardagjy,
Catherine Havasi, Joi Ito, Yadid Ayzenberg, Yves-Alexandre
deMontjoyeWhere: Hilton Austin Downtown Salon FGWhy: The folks at
the Media Lab are doing some of the best work in information
andcommunications technology. In this session, theyll talk about
connecting people andtechnology, and it should be fascinating.Link:
http://schedule.sxsw.com/2012/events/event_IAP100066a l k 3
SCHEDULE: 2012 SXSW Recommendations Updated 2012 Webbmedia Group,
LLC http://www.webbmediagroup.com 02.10.2012
4. SATURDAYTime: 9:30a - 10:30aWhat: I Used Data Analytics to
Game Online DatingWho: Amy WebbWhere: Driskill Hotel BallroomWhy:
This year, Amy is skipping her usual tech trends talk and is
instead telling the storyof how she met her husband. She used data
analytics, SEO techniques and a wholebunch of spreadsheets to study
the behaviors of online daters. What she learned: Mostpeople dont
understand their audiences. In this session, shell detail how she
gamedonline dating...and what that means for anyone trying to land
a committed relationshipwith their users. Her book about this
subject is due out in February 2013 from Penguin.Link:
http://schedule.sxsw.com/2012/events/event_IAP8652n a lTime: 9:30a
- 10:30aWhat: A Penny Press For the Digital AgeWho: Fiona Morgan,
Jessamyn West, Norberto Santana Jr, Ryan Thornburg, Tom
StitesWhere: Sheraton Austin Capitol ABCDWhy: This session will
talk about journalism as a public good, and the speakers will
allpresent terric case studies and ideas.Link:
http://schedule.sxsw.com/2012/events/event_IAP10427l kTime: 3:30p -
4:30pWhat: Does Your Product Have a Plot?Who: David WomackWhere:
Austin Convention Center Ballroom BCWhy: This should be a
compelling session about storytelling and narrative through
theperspective of a creative director. Recommended for journalists,
marketers, productdevelopers and others working in the digital
space.Link:
http://schedule.sxsw.com/2012/events/event_IAP11220aTime: 3:30p -
4:30pWhat: The Curators and the CuratedWho: Alexis Madrigal, Maria
Popova, Max Linsky, Mia Quagliarello, Noah BrierWhere: Sheraton
Austin Capitol ABCDWhy: Youve heard us talk about each one of the
folks on this panel at least once.Theyre smart, engaging and know
curation better than anyone else. Learn about theirmethods, the
tension between original and curated content and what makes
thesecontent curators so magical. We highly recommend this
session.Link: http://schedule.sxsw.com/2012/events/event_IAP10618n
a l 4SCHEDULE: 2012 SXSW Recommendations Updated 2012 Webbmedia
Group, LLC http://www.webbmediagroup.com 02.10.2012
5. SUNDAYTime: 11a - 12pWhat: Community First: Lessons for
Early-Stage StartupsWho: Chrysanthe Tenentes, David Noel, Ligaya
TichyWhere: Hilton Austin Downtown Salon DWhy: Learn from these
folks whove all been involved in early-stage startups what ittakes
to succeed. Theyre promising to share case studies and lots of
inside scoop on thecompanies where theyve worked.Link:
http://schedule.sxsw.com/2012/events/event_IAP9113a lTime: 3:30p -
4:30pWhat: Design. Build. Transform.Who: Emily PillotonWhere:
Austin Convention Center Ballroom EFWhy: Emily is a great speaker,
and in this session shell tell the story of how a high
schoolclassroom constructed a full-scale piece of architecture in
their hometown.Link:
http://schedule.sxsw.com/2012/events/event_IAP100036l kTime: 3:30p
- 4:30pWhat: Open Web; Open News: Reporters & Developers
RemixWho: Dan Sinker and Emily BellWhere: Sheraton Austin Capitol
EFGHWhy: As the Knight-Mozilla News Technology Partnership enters
its second year, whatare the lessons learned from design
challenges? What are the best collaborations? Howcan we get
journalists working better with technologists? Dan and Emily are
terricspeakers and brilliant thinkers.Link:
http://schedule.sxsw.com/2012/events/event_IAP11939a lTime: 3:30p -
4:30pWhat: Fulbright: How the First Social Network Adapts to Social
MediaWho: Doug Mitchell, Katie Day Good, Megan Ne, Rebecca Cammisa,
Vijay RenganathanWhere: AT&T Conference Hotel Salon DWhy: We
often meet mid-career folks looking for a change, and weve many
timesrecommended them to the Fulbright Program. This is a great
chance to learn about howFullbright intersects with public
diplomacy in an era of digital transformation.Link:
http://schedule.sxsw.com/2012/events/event_IAP9884n k5 SCHEDULE:
2012 SXSW Recommendations Updated 2012 Webbmedia Group, LLC
http://www.webbmediagroup.com 02.10.2012
6. SUNDAY (cont)Time: 5p - 6pWhat: Austin 2032: Shaping Future
Cities with Mobile DataWho: Alexander Howard, Chris Volinksy, Chris
Osgood, Eric Paulos, Lisa AminiWhere: Hilton Austin Downtown Salon
HWhy: Alex Howard is a fantastic speaker, an expert in matters
related to tech andgovernment and a super nice person. Hes put
together a brilliant panel to talk about thefuture of networked
cities and mobile data. Should be great.Link:
http://schedule.sxsw.com/2012/events/event_IAP12115a l kMONDAYTime:
11a - 12pWhat: Net Smarts: Essential Skills for Thriving OnlineWho:
Howard RheingoldWhere: Austin Convention Center, Ballroom EFWhy:
Howard is a TED speaker and a fascinating cultural observer. Hes
releasing a newbook at SXSW about our digital literacies and
network awareness.Link:
http://schedule.sxsw.com/2012/events/event_IAP10438nTime: 12:30p -
1:30pWhat: Future of US Cities: Technology in Public ServiceWho:
Chris Vein, John Tolva, Nick Grossman, Nigel Jacob, Rachel
SterneWhere: AT&T Conference Hotel Salon CWhy: This is a dream
team panel of very smart people working to bring technology
intopublic oces. Theyll show examples from Boston, Chicago and NYC
and will also talkabout White House initiatives.Link:
http://schedule.sxsw.com/2012/events/event_IAP12275a kTime: 2p -
3pWhat: Keynote Speech - Expanding Our Intelligence Without
LimitWho: Ray Kurzweil and Lev GrossmanWhere: Austin Convention
Center Exhibit Hall 5Why: Kurzweil is studying the bleeding-edge of
communications and technology. Thisshould be a fascinating
conversation about the future.Link:
http://schedule.sxsw.com/2012/events/event_IAP992058a k 6 SCHEDULE:
2012 SXSW Recommendations Updated 2012 Webbmedia Group, LLC
http://www.webbmediagroup.com 02.10.2012
7. MONDAY (cont)Time: 3:30p - 4:30pWhat: Its Not News, Its
BusinessWho: Ann Friedman, Justin Ferrell, Justin Ellis, Tom
HulmeWhere: Sheraton Austin Capitol ABCDWhy: This will be a frank
discussion about the business side of news, and the panel willtalk
in detail about creative partnerships, products and business ideas.
Were particularlylooking forward to what Ann (GOOD Magazine) and
Justin (Washington Post) have tosay about the news business, what
Justin (Nieman J-Lab) says about the tech side ofthings, and what
Tom (IDEO) has to say about product.Link:
http://schedule.sxsw.com/2012/events/event_IAP11335nTUESDAYTime:
9:30a - 10:30aWhat: Vetting in the Age of Social: Who Do You
Trust?Who: Alicia Stewart, Michael Praniko, Shelli Whitehurst, Tom
Miale, Tony UphoWhere: Sheraton Austin Capitol ABCDWhy: This panel
will focus on how content is vetted and what this means
forcommunities. The magnicent Michael Praniko has put together a
fantastic, diversepanel that should be thought-provoking and
entertaining.Link:
http://schedule.sxsw.com/2012/events/event_IAP9214a lTime: 9:30a -
10:30aWhat: Reported Aggregation: A Truce in the Content Wars?Who:
Clara Jeery and Nick Baumann, both of Mother JonesWhere: Sheraton
Austin Capitol EFGHWhy: In the past year, weve seen more curation
than ever before in news. Tools likeStorify have helped journalists
package content from other networks...and to greatsuccess. In this
panel, Clara and Nick will show a bunch of projects and explainers,
sharebest practices and ideas and will highlight tools for you to
try.Link: http://schedule.sxsw.com/2012/events/event_IAP100019n
kTime: 11a - 12pWhat: Agile Apps: Eective Mobile & Native
DevelopmentWho: Amanda Wixted, Anne Halsall, Jonah Williams, Kyle
NeathWhere: Austin Convention Center Ballroom AWhy: This panel will
talk specically about working on native applications and
whatstrategies have worked. This is an advanced session.Link:
http://schedule.sxsw.com/2012/events/event_IAP10625n l 7 SCHEDULE:
2012 SXSW Recommendations Updated 2012 Webbmedia Group, LLC
http://www.webbmediagroup.com 02.10.2012
8. TUESDAY (cont)Time: 12:30 - 1:30pWhat: What Journalism Can
Learn from ScienceWho: Matt Thompson and Gideon LicheldWhere:
Sheraton Austin Capitol ABCDWhy: Gideon and Matt are two of the
most fascinating people we know. Theyreamazing speakers:
thought-provoking, insightful and entertaining. This session
shouldbe heady but invigorating...theyre going to talk about peer
reviewing, data and makingjournalism better. We promise: it will be
awesome.Link: http://schedule.sxsw.com/2012/events/event_IAP12420a
l kTime: 3:30p - 4:30pWhat: Radically Open Cultural Heritage Data
of the WebWho: Jon Voss, Julie Allinson, Adrian Stevenson, Rachel
FrickWhere: Austin Convention Center Room 10ABWhy: These very smart
folks will be discussing metadata within the worlds libraries
andmuseums. Theyll discuss Linked open Data and talk about how to
use this stu forcommercial interests, preservation and more.Link:
http://schedule.sxsw.com/2012/events/event_IAP12278n kTime: 3:30p -
4:30pWhat: News Entrepreneurs vs Traditional JournalismWho: Jan
Schaer and Susan MernitWhere: Sheraton Austin Creekside I &
IIWhy: These two veterans of pro-am journalism eorts have seen lots
of dierent eortsin the citizen journalism space. Theyll discuss
their experiences and points of view onnews startups, best
practices and lessons learned.Link:
http://schedule.sxsw.com/2012/events/event_IAP100052n kTime: 3:30p
- 4:30pWhat: Getting the Most Out of Google+Who: Keri Kandel
(Product Manager at Google+)Where: Hilton Austin Downtown Room
616ABWhy: For those of you interested in Google+ but still not sure
about how it can be used,this is a fantastic, practical session.
Its geared for beginners, and youll be able to ask allthe questions
you want about how to get the most out of this emerging social
network.Link: http://schedule.sxsw.com/2012/events/event_IAP13357n
l 8 SCHEDULE: 2012 SXSW RecommendationsUpdated 2012 Webbmedia
Group, LLChttp://www.webbmediagroup.com 02.10.2012
9. Key Company Info Contact Us Webbmedia Group launched
January2006.Site: Weve worked with Fortune 500
andhttp://www.webbmediagroup.comGlobal 1000 companies, foundations,
Tel:media organizations, governments, (267) 342.4300universities
and tech startups worldwide. We oer strategy and training
services.Email: Webbmedia Group sta are uent
[email protected], Russian, Ukrainian,
Spanish,French and English.Twitter: All of our research, client
work and @webbmediagrouptraining is personalized for eachindividual
group.About Webbmedia GroupWebbmedia Group, LLC is an international
digital strategy consultancythat oers mobile, platform, social and
emerging tech/ media strategicservices and training to Fortune 500
and Global 1000 companies, mediaorganizations, law rms,
foundations, associations, governments anduniversities worldwide.
The company is directed by Amy Webb, CEO andPrincipal.Webbmedia
Group includes specialists and experts in technology trends,mobile,
tablets, technology/ law, startups, social media,
SEO/metrics,digital media business development, product development
and digitalmedia training.Headquartered in Baltimore, Webbmedia
Group has team members inmore than a dozen cities, including Miami,
NYC and Kyiv (Ukraine). We alsopartner with BYO Consulting, a
community engagement rm thatspecializes in gaming and high-prole
participatory events. Our virtualizedoce and distributed platform
allows Webbmedia Group to draw on awide variety of disciplines to
serve our worldwide client base. Members ofour sta are uent in
Spanish, Russian, Japanese, French and English.8SCHEDULE: 2012 SXSW
Recommendations Updated 2012 Webbmedia Group, LLC
http://www.webbmediagroup.com 02.10.2012
