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Ask for the sale -- show the BUY button! Design for e-commerce needs to be simple and clear. These are the basics.
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DESIGNTHAT SELLS
BUY
ASK FOR THE SALE
BUYLearn more
LEARNING MORE IS JUST AN OPTION
WHAT ARETHE NEEDS
FUNCTIONAL IS BEAUTIFUL
BADLow Contrast
Reversed Thin Type
Hard to Read Fonts
More Words than Necessary
GOODHigh Contrast
BOLD TYPE
Clear Fonts
Few Words
NOBODY READS
DON’T MAKE ME THINK
HIGHLIGHT DESIRED ACTION
SALES WINS ARGUMENTS
http://about.me/bobpritchett
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