Package Design

The wrapper sells the product

Update logo or lettering of the product

Change the color palette

Add new image or graphic

Place a background

YOUR TASK…….

• Re-Design a candy wrapper

• Change Color Palette• Update the main logo or

lettering of the product• Add new image/graphic• Place a background

RE-DESIGN AN EXISTING CANDY WRAPPEREnhance what you think works well or change to make it BETTER!

FOR TODAY……Wednesday March 25th!

STEP 1. Open a new Word document and put your name on itSTEP 2. Title and save it as…..”Brainstorm of my top 10 favorite CANDY wrappers/packaging” STEP 3. Make a list of 10.STEP 4. Complete an image search for each of the ten items and review their labels and packaging.(Save it in a location where you can find it!) DO NOT SEND THIS TO DROPBOX YET!!!!

• STEP 5. Choose your top 3 candies based on their package designs that you would like to change.

• STEP 6. Collect 2 past and 2 current reference images of each.

• Copy and paste them into this document!!!

FOR TOMORROW Using your Reference Images

How Will You change this Design?What is your plan?

After you have selected the candydesign, you will need to refer to or collect reference images.

•Refer to images of the current package design for your food or images of the food that you intend to use. You may want to save these images for quick access when you are designing your design.

Using your Reference Images

How Will You change this Design?What is your plan?

On your Word Document from yesterday, explain your package design concept, and answer these questions for all 4 categories in RED:

•Color Palette- Will I change or edit this? If so, how?•Lettering- Will I change or edit this? If so, how?•Image or Graphic- Will I change or edit this? If so, how?•Place a Background- Will I change or edit this? If so, how?

http://www.buzzfeed.com/peggy/brilliant-packaging-designs-that-will-blow-your-mind

Your list can be made up of foods or beverages that will be appropriate for school:

•Fast food or restaurant carry-out•Snack food•Healthy food•Organic or fresh produce that is packaged

Re-Design Ideas

• Change Color Palette• Update the main logo or lettering of the product• Add new image/graphic• Place a background