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Presentation: Catalog Creative that Sells given at DMA Catalog Conference (w/ Hershell Gordon Lewis). It (badly) needs my narrative to get full scope of its content. If interested, please contact me to arrange. Thank you for viewing! Tom
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Catalog Creative That Sells
Tom Walker
w/ Hershell Gordon Lewis
American Catalog Conference
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That Sells
A catalog redesign that all started with a relocation of Hello Direct…
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That SellsSAN JOSE
Some things that were……well, questionable.
The Mime… The Golfer… The Balloon Woman.
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That SellsHead-to-Head Creative Test
– THE COVER –
San Jose Nashua
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That Sells
NASHUASAN JOSE
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That Sells
SAN JOSENASHUA
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That SellsSUCCESSFUL COVERS
NASHUA
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That SellsThe Testing Game:
vs.
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That SellsThe Testing Game:
vs.
09.15.05 8:45 - 10:00 Tom Walker09.15.05 8:45 - 10:00 Tom Walker
Catalog Creative That SellsThe Testing Game:
vs.
Thank you.
Any questions?
