Personal Branding Strategies for Career Success

What Makes YouSPECIAL?

Personal Branding Strategiesfor Career Success

© Ronen - Fotolia.com

William ChinDirector, Staffing

Qualcomm1

2

@NY Post

3

BUT

Are you a brand?

4

The World Has Changed

Source: The Wall Street Journal5

sponsoredtraining

job security

promotions

big salary increases

Those Days Are Gone6

downsizing

right-sizing

lay-off

early retirementoutsourced

replaced by someone younger

© Michael Brown - Fotolia.com

separationpackage

The New Reality

7

YOUH A V E

• Valuable skills

• Indispensable experience

• Something to contribute

• Make a difference

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Personal and Career

© ctacik - Fotolia.com

Brand Killers9

Error #1

Too Busy

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Error #2

Not in myjob description

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Error #3

Complacency

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Invest & Innovate

YO U R S E L FI n

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RedefiningWork

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RedefiningCareer

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Make Every Task an

Opportunity

*Based on Tom Peters, The Brand You 50 16

Make Every Assignment a

Project

*Based on Tom Peters, The Brand You 50 17

© Ariwasabi - Fotolia.com

Make it

“Wow!”even the crappiest job no one wan t s to do

*Based on Tom Peters, The Brand You 50 18

Your Brand is Starting to

Projects - Skills - Attitude - Results

GROW19

© picsfive - Fotolia.com

Your Resume

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Job Search is

Over(as we know it)

@Zone Creative -iStockphoto 21

Online Profile•Not just an online resume•Project Accomplishments•Professional References

@Zone Creative -iStockphoto 22

Influence

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Influential

© Marina Zlochin - Fotolia.com24

25

WorkTopics

Blog Topics

Seminar Topics© M.Gove - Fotolia.com

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Not just aboutGetting your next job

If you are hiring:

People are researching you

Evaluate if theywant to work for you

27

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Does Your Personal BrandSHOUT?

A RECAP

1 Job Market / Employment Shift

2 You Own Your Own Career

3 Invest in Yourself

4 Social Media to Amplify Your Assets

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Additional Resources

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Connecting with me

31Information contained within is the opinion of the author and not that of my employer.

http://www.linkedin.com/in/williamchinhttp://www.slideshare.net/williamchin

https://twitter.com/#!/@williamchin

http://www.asiahrblog.com

Presented at2nd Annual HR Senate 2012, Kuala Lumpur, Malaysia