Personal Marketing Branding Your Career

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Personal Marketing Branding Your Career. Toby Boss ESU 6. Essential Questions. What do you want your personal brand to say? How can you consistently deliver your brand?. Objectives. Discuss Differentiation Discuss social media as a branding tool. Wikipedia. - PowerPoint PPT Presentation


<p>Branding Your Career</p> <p>Personal MarketingBranding Your Career</p> <p>Toby BossESU 6Essential QuestionsWhat do you want your personal brand to say?How can you consistently deliver your brand?ObjectivesDiscuss DifferentiationDiscuss social media as a branding toolWikipediaPersonal brandingis, for some people, a description of the process whereby people and their careers are marked asbrands.the creation of an asset that pertains to a particular person or individual leading to an indelible impression that is uniquely distinguishable. </p> <p>ExampleCelebrityreal-estatemogulDonald Trump uses his last name extensively on his buildings and on the products he endorses (e.g., Trump Steaks).What are some other celebrity brands?Product DifferentiationFirms seek to set their products apart from the rest so as to charge a different price.Typically they use the following:PackagingQuality or functionsServiceAdvertisingBranding sends a consistent message that is identifiable.LogosWhat comes to mind when you see each of these brands?</p> <p>Personal BrandingSome examples</p> <p>DifferentiationSo what sets you apart?SkillsEducationExperienceVisionSocial MediaWhat do you want your message to include?Your digital tattoo make sure your image is what you want to convey.Times Square Analogy</p> <p>Social MediaHow can you use these to convey your brand?TwitterTweet retweeted 3 times will reach 100,000 peopleHashtagsWeb 2.0 tools blogs, GoogleEveryone can publishWhat will you say?</p> <p>Pinterest BoardIdeas on personal branding</p> <p>Daily InfographicHow to Brand Yourself</p> <p>ReflectionWhat do you want your personal brand to say?</p>