Branding yourself: Practical career advice for marketers

Building a successful career is not just about the companies that you work for or the projects you work on. To succeed in the new world of work, you must create, promote and manage your personal brand.  

In this webcast Aquent experts discuss:•  the elements of your brand•  how to promote your brand•  how to manage your brand in social media

Branding YourselfAquent

Our Panel

Julie Hiipakka, Learning Services

Tracy Sinclair, Marketing Practice

Eric Waldinger, Online Marketing Practice

POSITIONING

the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market

POSITIONING

the process by which JOB SEEKERS try to create an image or identity in the minds of THEIR TARGET COMPANY for THEIR PERSONAL BRAND. It is the 'relative competitive comparison' their PERSONAL BRAND occupies in a given market as perceived by the TARGET COMPANY

New York Times: “Wal-Mart to Expand Health Plan”

What you can do

• Have a concise, easily communicated personal mission statement and career goal/objective (verbal and written)

• Demonstrate dedication to your desired field through work experience, pro bono work, volunteering and networking

• Understand market dynamics and position yourself in a way that makes you a uniquely attractive candidate

How long should it take to tell your story?

This happens in 15 seconds

Open e-mail

Open Resume

LinkedIn/Facebook etc

REJECTION

This happens in 15 seconds

Open e-mail

Open Resume

LinkedIn/Facebook etc

STAGE TWO

30

YOU

What to SayI’d like to buy you breakfast. <NAME> recommended you as someone with great experience in <BE SPECIFIC> that I could learn from.I will call you on XX/XX to follow up and compare schedules.

What to Say“<name> recommended you as someone with great experience in <be specific> that I could learn from.Could I…..1)Buy you breakfast?2) Ask you a few questions about your experiences?3) Ok. Who do you know that I should talk with?

Talking with them

Is anyone you know looking for someone like me?Who else should I learn from? May I use your name?

What you should do• Make it easy for people to help you• Listen more than you speak• Be on time (5 – 10 minutes)• Continue networking even if you get

your dream job

What Do These 3 Things Have to do with the topic?• Jlove.com• Ubid.com• Monster.com

UBID Before

What is Online Reputation Management?

• Social Networking• Public Relations• SEM• SEO• Monitoring of Online

Conversation• Improved Brand

Reputation

Why Is This Number Important?

85

Why Is This Number Important?

3

What should I do?

• Google Yourself• Google Company• What do you see?• Is there anything you don’t want on the first few pages?• Is there anything you want to see?• Who are you targeting?• How do you you respond to negative info?

– SEO– Social Networks– SEM– Content

Q&ATHANK YOU