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Building The Brand Called YOU

Ethan Chazin Personal Branding for Career Success

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Ethan Chazin Presentation Sell Yourself to Hiring Managers

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Page 1: Ethan Chazin Personal Branding for Career Success

Building The BrandCalled YOU

Page 2: Ethan Chazin Personal Branding for Career Success

Thanks to:

Page 3: Ethan Chazin Personal Branding for Career Success

Let Me Introduce Myself…

What You Should Know About Me

20 Years In Corporate America Began Career as Recruiter Marketing & Sales Background Teach Organizations How toSELL Themselves Transition in 2009 from Career Coach to Business Coach

Page 4: Ethan Chazin Personal Branding for Career Success

In Today’s Global Economy, the OLD

Ways (price, quality, service) of Achieving

TRUE Competitive Advantage Are

DEAD!

Page 5: Ethan Chazin Personal Branding for Career Success

Only Through BRANDING Can We Achieve Lasting

Differentiation

Page 6: Ethan Chazin Personal Branding for Career Success

What’s a Brand?

Page 7: Ethan Chazin Personal Branding for Career Success

Is it a LOGO?

Page 9: Ethan Chazin Personal Branding for Career Success

…tagline?

Page 10: Ethan Chazin Personal Branding for Career Success

“Finger-Licking Good.”

“We Bring Good Things

to Life.”

“Quality isJob One.”

Page 11: Ethan Chazin Personal Branding for Career Success

…a jingle?

Page 13: Ethan Chazin Personal Branding for Career Success

Could It Bea Promise?

Page 14: Ethan Chazin Personal Branding for Career Success

…the promise ofsomething truly:

Memorable Invaluable

Unique

Page 15: Ethan Chazin Personal Branding for Career Success

Definitions Abound

Page 16: Ethan Chazin Personal Branding for Career Success

Definitions Abound

“A name, term, sign, symbol or a combination of these, that identify the maker or seller of the product.”

Phillip Kotler & Gary ArmstrongPrinciples of Marketing

Page 17: Ethan Chazin Personal Branding for Career Success

Is it PERCEPTION?

How do people perceive YOU?

Page 18: Ethan Chazin Personal Branding for Career Success

What’sYOUR

Brand?

Page 19: Ethan Chazin Personal Branding for Career Success

The Q Score

Page 21: Ethan Chazin Personal Branding for Career Success

Stand Out in a Crowd

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Page 23: Ethan Chazin Personal Branding for Career Success

YourMarketing

5Ps

Page 24: Ethan Chazin Personal Branding for Career Success

• PRICE: Know Your Worth

• PLACE: Meet With the Right People

• PROMOTION: You Can’t Sell What You Don’t Know. Why Should Someone Want to Hire You?

• PACKAGING: Dressing for Success

• PRODUCT: Your Life As Features & Benefits

Your Marketing 5 Ps

Page 25: Ethan Chazin Personal Branding for Career Success

Know Yourself:Your Product

Features &Benefits

Page 26: Ethan Chazin Personal Branding for Career Success

EXPERIENCETRAINING

VOLUNTEER WORK

HOBBIES &

INTERESTS

CONTACTSLANGUAG

E

VALUES & BELIEFS

EDUCATION

Page 27: Ethan Chazin Personal Branding for Career Success

Your Brand Goes Networking

Page 28: Ethan Chazin Personal Branding for Career Success

Your Brand Goes Networking

The 5-2-1 Goal

Page 29: Ethan Chazin Personal Branding for Career Success

Your Brand Goes Networking

The 5-2-1 Goal:5 SECONDS2 MINUTES

1 HOUR

Page 30: Ethan Chazin Personal Branding for Career Success

Take a “STRATEGIC” Approach: Be SELECTIVE

The Meet Up/LinkedIn Backlash Track all of Your Contacts Follow Up In 24 Hours or Trash Those

Business Cards Get Personal Business Cards

Your Brand Goes Networking

Page 31: Ethan Chazin Personal Branding for Career Success

• Extend Your Brand to Your Sales Collateral:– Bios: Written + – Brochures– Fact Sheet – Resumes– Cover Letters– Business Cards–Website– Blog

Your Brand Goes Networking

+

Page 32: Ethan Chazin Personal Branding for Career Success

• Become a Subject Matter Expert• Get Published• Start a Blog• Post Relevant Comments EVERYWHERE to Build

Your Search Engine CRED• Produce White Papers• Build Rolodex of References• Obtain Testimonials & Case Studies• Know Your Worth

The Brand Called YOU

Page 33: Ethan Chazin Personal Branding for Career Success

Identify Your USP

The Brand Called YOU

Page 34: Ethan Chazin Personal Branding for Career Success

U UNIQUES SELLINGP PROPOSITION

The Brand Called YOU

Page 35: Ethan Chazin Personal Branding for Career Success

The Brand Called YOU

One Last Thing…

Page 36: Ethan Chazin Personal Branding for Career Success

It’s NEVERToo Early to Start

Building Your BRAND

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Page 38: Ethan Chazin Personal Branding for Career Success