Branding Yourself for Career Success

Crafting Your Personal Brand

Branding Yourself for Career Success@Sara_Roberts

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About MeWork: Originally From ChicagoFamily: Husband - TonyDaughters (Gianna: 5 & Claire 3)Hobbies:Anything outdoors : skiing, biking, gardening, hikingTravel CookingBook Club@Sara_Roberts @SheSaysDenver2

Why am I qualified?I am admittedly not a personal branding expert but I have helped brands with their database marketing needs for almost 20 yearsMy team and I help our clients with their marketing campaign strategy, KPI reporting, ROI calculations, customer journey mappingIt wasnt until last year with the help of a mentor did I start honing in my personal brandI have been unconsciously building it while planning my career goals since leaving collegeBut specifically focusing on my superpowers and passions has further strengthened my career vision statementThinking though how I apply my product branding knowledge to my own brand has been eye opening I am passionate about helping other women show their best self2

Agenda

Why Develop Your Personal Brand?What are the Brand Components?How to Create a TaglineHow to Develop Your BrandOnline and Offline TipsSummary@Sara_Roberts @SheSaysDenver3

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Brand Compare@Sara_Roberts @SheSaysDenver4

Your next employer or your next Account lead is going to make a choice on who they want on their teamYour brand will help you be the one that is selected

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@Sara_Roberts @SheSaysDenver5

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Why Develop Your Brand?Highlights your passionHelps you focus your visionReach and engage your audiencePassion. Vision. Audience@Sara_Roberts @SheSaysDenver6

Read quoteVision: helps you be who you want to be

Passions: express to the world what you love, what values you have. Helps you align your priorities when you are offline

Audience: potential employers, clients, co-workers what is your industry? Products? Customers? What is relevant to them? How will what you value resonate with them?

Must be authentic6

@Sara_Roberts @SheSaysDenver7Personal Brand Evolution

What are the Brand Components?@Sara_Roberts @SheSaysDenver8

Your Brand

What of people think of you the first time they see you?What do you want them see?

3) Share Your Story A strong personal brand weaves and tells a powerful, memorable, and believable story. Stories inspire.When you are able to INSPIRE your audience you are, in essence, selling yourself. You create a connection to your vision, values, and passion by LIVING your brand story. Remember, when you share the details and chapters, make sure they are interesting and/or entertaining. Consider sharing photos from an exciting community project you managed, NOT about writing the reports or contracts you built to secure the project. 8


Creating Your TaglineEmotion WordsHow do you want to make people feel?Descriptive ModifiersWhat are you passionate aboutWhat is your superpower What is your industryFunctionWhat service do you provide?Why should the world care?How do you stand out?@Sara_Roberts @SheSaysDenver10

Verbal business cardShort and simple memorable statement describing who you are and what you offer

Who you are what are you passionate aboutWhat makes you special what is your superpowerWhy do you do what you do?Why the world should care what is your function, what service do you provide.

Superman: I conquer super villains and make the world a safer place.Social Media Expert: I build Facebook pages to help companies engage with their customers.App Developer: I write mobile apps that solve every-day problems. Im working on one right now that helps people get to sleep.Web Developer: I help people set up online stores that get lots of traffic and sell stuff.

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Personal Tagline Examples

Focused on technology helping people grow & thrive. Passionate about modern marketing, sales enablement & giving back. Karen Quintos, Dell CMO (Twitter)

Tie-loathing adventurer, philanthropist & troublemaker, who believes in turning ideas into reality. - Richard Branson, Virgin CEO (Twitter)


Tagline Comparison 1Human Resource leader interested in branding, new ideas and recruitingInquisitive and inspired brand strategist, culture cultivator, talent accelerator, values-based leadership. Led and informed by ideas, data & innovation.@Sara_Roberts @SheSaysDenver12

Tagline Comparison 2Marketing technologist with a passion for data and insights leading large international teamsProblem-solver, global team leader, world traveler and modern marketing technologist. You say numbers nerd, I say data-driven. Inspiring two daughters to own their superpower. @Sara_Roberts @SheSaysDenver13

Personal Tagline Examples

Inquisitive and inspired brand strategist, culture cultivator, talent accelerator, values-based leadership. Led and informed by ideas, data & innovation. Rachael Donaldson, VP Zayo Group and Courage panelist (Twitter)

Problem-solver, global team leader, world traveler and modern marketing technologist. You say numbers nerd, I say data-driven. Inspiring two daughters to own their superpower. Sara Roberts, Merkle Inc. Sr. Director



How to Develop Your Brand?Consciously develop your brandKnow your audienceTakes time to buildEvolve your brandAsk for feedback@Sara_Roberts @SheSaysDenver16

Deverlop brand with purpose

Audience: potential employers, clients, co-workers what is your industry? Products? Customers? What is relevant to them? How will what you value resonate with them?

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A Good HeadshotBe CreativeBe AuthenticShow your personalityKeep it up to dateHappyHourHeadshot.com



Getting Started OnlineStart small and build on opportunitiesKeep your brand on point with your Tagline in mindAsk for feedback@Sara_Roberts @SheSaysDenver19

Figure out what you enjoy keeping up with should be fun

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Developing your career brand OnlineLinkedIn business network, blog, post relevant content, SlideShareInstagram Visualize your brand, post images that inspire youFacebook Engage, be socialTwitter post relevant content, engage, be socialCoroflot portfolio sitePinterest Create tagline relevant boardsMedium blog, engage on other contentWordpress blog passion topics, online resume, portfolioIndustry Association websites guest posts, engage


There is no shortage of platforms to develop your career brand

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Social Media Marketing TipsBe Authentic (Interesting/ unique!)Share useful content regularly Promote OthersReuse content on multiple platformsSchedule posts@Sara_Roberts @SheSaysDenver21

Helene Kwong #hashtagitude21

LinkedInEditing TipsBlogFollow others Engage@Sara_Roberts @SheSaysDenver22

InstagramCapture your essenceVisualizing your Tagline


TwitterAdd your TaglineEngagePromote othersFollowProject your Brand@Sara_Roberts @SheSaysDenver24

Pinterest@Sara_Roberts @SheSaysDenver25

Coroflot

Manage Portfolio and ProfileJob SearchMake Connections@Sara_Roberts @SheSaysDenver26

Profile

Portfolio

Personal WebsiteConnecting all of your platformsWordpress.com@Sara_Roberts @SheSaysDenver27


Developing your Brand OfflineBe visible in professional organizations and in current company: VolunteerNetworkAttend ConferencesContribute to newslettersSpeak at eventsJoin the Leadership Committee Develop your professional image


Amy Cuddy- body languageStyle Aura of distinction (perception/vision)Are you instantly recognized?Be yourself everyone else is taken

Denver Digital Summit

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SummaryConsciously develop your brandHighlight your Passion and VisionKeep your brand current EvolveEnhanceShape


Make sure that people find what YOU want them to find

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Thank You!

Where to find me@Sara_Roberts SaraGuzikRoberts

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