Marketing with Pinterest

Marketing with Pinterest

Karen Tiedewww.red-tuxedo.com

VS

copyright Karen Tiede

copyright Karen Tiede

copyright Karen Tiede

copyright Karen Tiede

Copywriting

Art / Taste / Style

Curiosity & Imagination

Copyright ©

SEO / #hashtags

Internet Marketing

copyright Karen Tiede

copyright Karen Tiede

http://business.pinterest.com/copyright Karen Tiede

*/homeremedyhq

*15 characters

copyright Karen Tiede

*/realtordotcom

*/realtordotcom

business.pinterest.com/promoting-pins/

copyright Karen Tiede

Design Boards to AttractClients

Board Ideas for PR Firms

•Employees•City Info•State Info•Clients•Awards•How Tos

•DIY PR•Humor •Business books•Business images

•Office space

What Your Ideal Client Wants / Does / Cares About / Aspires to

Board Ideas for Client Accounts

•Advertiser categories in trade magazines.

•TOC in trade magazine—regular features

are board topics

•“Orthogonal parameters:” each is a board

topic

Cary Living Magazine

• Galleries & upscale shopping

• Dentists• Restaurants• Doctors• “Top 10” lists (BBQ,

umbrella drinks)• Resale• Shoe stores

• Lazy Daze• Public art around Cary• Art Walk stops• Farmers’ Markets• Collections• Schools• Places to walk dogs,

run, etc.

copyright Karen Tiede

How Many Boards?

*TMFT*

copyright Karen Tiede

Using

• http://about.pinterest.com/goodies/

• Pin images from websites; esp. YOURS• Repin images from within Pinterest• Upload images from a camera

copyright Karen Tiede

Pin from YOUR Website

Mix It Up

No pins from builder site

Pin “Inside” Info

From Curalate: the-perfect-pinterest-pin-how-to-optimize-your-images-for-

maximum-engagement-on-pinterest

Search on “Curalate perfect pin”copyright Karen Tiede

Tall vs.wide

copyright Karen Tiede

Tall vs.wide

copyright Karen Tiede

copyright Karen Tiede

Link Your Website• Add Pinterest to social media icon plugins• Send web traffic to your Pinterest Account:

• Encourage visitors to pin your images to their account:

copyright Karen Tiede

Add Pinterest to Social Iconscopyright Karen Tiede

Mt. Pleasant #realestate

#hashtags #help

Test Website

Stage Your

Account

Corcoran Group

Image Captions & Alt Tags

copyright Karen Tiede

Image Captions & Alt Tags

copyright Karen Tiede

Image Captions & Alt Tags

copyright Karen Tiede

Image Captions & Alt Tags

copyright Karen Tiede

analytics

Attract Followers

• Follow

• Repin

• Comment

• Group boards – by office ?

• Invite followers

• Link FB to Pinterest

• Send pins to FB

•Pin from original sources

•Give “traffic” credit with URLs

•Google image search to trace source

•You own copyright images you create

•Negotiate Pinterest with professionals

•“Public domain” means “the owner has been dead for 70 years”

•Pin from sites with the “Pin it” button

copyright Karen Tiede

Quozio.com

REALTORS

• Neighborhoods / subdivisions

• Schools• Landscapers• Facilities—wedding &

party spaces• Golf• Local events• HDCP accessibility

• News sources• Restores / thrift• Hardware stores• Services (gas, cable…)• Libraries• Floor plans• Realtors’ stories

• Follow Corcoran Groupcopyright Karen Tiede

Senior Market

• Facilities• Amenities• Home care ideas• Agencies• Staff bios, interviews• Staff favorites• Tools & solutions

• Scam alerts• Offbeat and fun—

giant chickens, belted animals

copyright Karen Tiede

Beach / Vacation / Destination

• What do your visitors want to know?

• Properties• Amenities• Nearby attractions• Rainy day fun• Shopping / antiques • Discount shopping

• Services• Restaurants• Festivals• Health care• Quilt shops / hobbies

copyright Karen Tiede