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Pinterest is a powerhouse when it comes to marketing. Here at CoSchedule, we recently added the one millionth blog post to our database. Digging through the data, we gained a better understanding of how social sharing worked on the web, and the results surprised us. Pinterest is huge! Here’s a closer look at what we found. * Pinterest accounts for 90% of the social media shares on the web. * 30% of Pinterest users prefer browsing the network rather than watching TV * 60% of Pinterest users are from the United States * 9 out of 10 Pinterest users are women * 70% of purchasing decisions are made by women * 41% of Pinterest users have an average household income of $50k or more (higher than any other network) * Most Pinterest content is about food, home, and lifestyle
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A CHEAT SHEET FOR Marketing ON
PINTEREST ACCOUNTS FOR 90% OF SOCIAL MEDIA SHARES ON THE WEB. We recently analyzed more than 1 million headlines in the CoSchedule database and found that Pinterest accounted for an astoudning 90% of all social media shares. Whoa!
90%
Google +
Pinterest accounts for90% of all shares among CoSchedule users.
PINTEREST IS A FORCE TO BE RECKONED WITH.
NINEOUT OFT E N
PINTEREST USERS ARE
WOMEN
CHICKEN 78%CHOCOLATE 70%
RECIPE 56%
BUTTER 49% WEDDING 40%
PEANUT 39%
COOKIES 36%
HOMEMADE 34%
SALAD 33%
CREAM 31%
SOCIAL MEDIA HEAVILY FAVORSTOPICS THAT REL ATE TO
FOOD, HOME, AND LIFEST YLES.
52%
Food
Home
Lifestyle
Business/Tech
18%
15%
10%4% 2%
News
Other
6%
2%2%
1. http://okdork.com/2014/07/22/we-analyzed-nearly-1-million-headlines-heres-what-we-learned/2. http://expandedramblings.com/index.php/pinterest-stats/#3. http://marketingland.com/report-92-percent-pinterest-pins-made-women-833944. http://www.trendsight.com/content/view/40/204/5. http://www.pewinternet.org/files/old-media//Files/Reports/2013/PIP_SocialMediaUsers.pdf
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With more than 70 million users, Pinterest is a force to be reckoned with in the world of social networking. Here’s why it is so important to you as a marketer, and
how you can reach this powerfu audience.
30%
60%
The percentage of Pinterest userswho prefer browsing the network vs. watching TV.
The average amount of time a Pinterest user spends on the site per visit.
The percentage of Pinterest users who are from the United States.
The most common destination for Pinterest users who click on a pin is a blog.
14.2 minutes
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