Better Fundraising with Social Media

SOCIAL MEDIA & FUNDRAISING NDOA SPRING CONFERENCE

Social media = broad set of tools & tech that allow us to share content

BEFORE WE START…

Most effective when part of a strong communications eco-system

BEFORE WE START…

Social media excels at helping you find people who care about your cause and making it easier for them to find you.

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AWARENESS

Flickr:designsbykari

AWARENESS: YOU FIND THEM

AWARENESS: YOU FIND THEM

AWARENESS: YOU FIND THEM

AWARENESS: YOU FIND THEM

AWARENESS: THEY FIND YOU

AWARENESS: THEY FIND YOU

AWARENESS: THEY FIND YOU

AWARENESS: THEY FIND YOU

AWARENESS: THEY FIND YOU

AWARENESS You find supporters - search They find you – content & SEO

Once you’ve introduced people to your organization use social media to get to know you and your impact better and to find ways to get involved.

CULTIVATION

Flickr:Anolobb

CULTIVATION: GETTING TO KNOW YOU

CULTIVATION: GETTING TO KNOW YOU

CULTIVATION: GETTING TO KNOW YOU

CULTIVATION: EASY ACTIONS

CULTIVATION: EASY ACTIONS

CULTIVATION: EASY ACTIONS

CULTIVATION: EASY ACTIONS

CULTIVATION: EASY ACTIONS

CULTIVATION: EASY ACTION

CULTIVATION Storytelling - your work & personality Easy actions that bring people closer

Social media isn’t a cash register… yet.

SOLICITING

Image:Flickr:garryknight

SOLICIT: ONLINE GIVING

SOLICITATION: TOOLS

SOLICITATION: TOOLS

SOLICIT: BUILD IT BEFORE YOU NEED IT

SOLICIT: ASK

SOLICIT: ASK

SOLICIT: ASK

SOLICIT: ASK

SOLICIT: PEER-TO-PEER FUNDRAISING

SOLICIT: GIVING ECOSYSTEM

SOLICIT Tie to offline solicitations Urgency & Immediate Peer to peer fundraising

From quick photos to detailed annual reports, social media shows your donors how their gifts made a difference.

STEWARDSHIP

STEWARDSHIP: SHOW WHAT HAPPENED

STEWARDSHIP: SHOW WHAT HAPPENED

STEWARDSHIP: SHOW WHAT HAPPENED

STEWARDSHIP: ANNUAL REPORTS

STEWARDSHIP: RECOGNIZE

STEWARDSHIP: RECOGNIZE

STEWARDSHIP: THANKING

STEWARDSHIP: THANKING

STEWARDSHIP: THANKING

STEWARDSHIP Show what happened Re-think annual report Recognize & thank

SOCIAL MEDIA & FUNDRAISING

How will you use social media for your fundraising? What questions do you have?

Zan McColloch-Lussier DJ & Idea Generator Mixtape Communications zan@mixtapecommunications.com @zanarama on Twitter Today’s slides at Slideshare.net/MixtapeCo

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