B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 1

Successful B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 2

For more details, download the Successful B2B Social Media White Paper at

Or email pat@mcgrawmarketing.com

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Social media is the production, consumption and exchange of information through online social interactions and platforms. (Source: Marketo)

Social media is the use of technology combined with social interaction to create or co-create value. (Source: Ducttape Marketing)

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What are your goals and objectives for social media?

Where is your audience?

Do you have the resources?

Can you produce enough quality content?

Is your site ready?

How to incorporate social media in the buying process?

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How will you know it’s time to celebrate?

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Communication. Not Lecturing.

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Policies. Processes. Training. Evaluation.

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Don’t try to do it all. Try to do it really well.

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For more details, download the Successful B2B Social Media White Paper at

Or email pat@mcgrawmarketing.com

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 12

20+ years helping businesses improve sales and marketing performance

www.linkedin.com/in/patmcgraw/

www.mcgrawmarketing.com

410-977-7355