Embed Size (px)
Citation preview
Presented by
Google AnalyticsWhat You Actually Need to
Know
Marketing without data is like driving with your eyes closed.- Dan Zarella, Social Media Scientist
@VOLUMENINE
WHY GOOGLE ANALYTICS?It’s RobustIt’s Free
@VOLUMENINE
GA DRAWBACKSData OverloadEasy to Mess UpNot 100% Accurate
@VOLUMENINE
SETTING UP TRACKINGGoogle.com/Analytics
Google Tag Manager
Holds Third Party Codes
Google Analytics
Measures Traffic
Search Console
Measures Site Performance
1 2 3
GOOGLE ANALYTICS SETUP TIPS
@VOLUMENINE
TIP 1: SETUP 3 VIEWS
@VOLUMENINE
TIP 2: IP FILTERING
@VOLUMENINE
TIP 3: INTERNAL SITE SEARCH
@VOLUMENINE
TIP 4: GOAL TRACKING
@VOLUMENINE
TIP 5: TROUBLESHOOT
Working Not Working
@VOLUMENINE
KEY METRICSSessions Bounce RateConversionsConversion Rate
@VOLUMENINE
SESSIONS
A Visit To Your Website
@VOLUMENINE
BOUNCE RATESomeone left after seeing only 1 page
Average: 40% - 60%
@VOLUMENINE
CONVERSIONSSomeone took action on your website
MICRO
Ex: Email Signup
MACRO
E.x: Contact Form
@VOLUMENINE
CONVERSION RATERate that website visitors take action
Average: .5% - 2%
Big Data is not about the data
- Gary King, Harvard University
Google Analytics – What You Actually Need to Know
5 Things You Probably Want to Know
1. Where are our leads coming from?
2. When people come to the site are they finding what they are looking for?
3. Is all that money we are putting in the blog actually worth it?
4. Is social actually driving leads or is it more of a branding thing?
5. How are we doing in each region?
@VOLUMENINE
WHERE ARE OUR LEADS COMING FROM?Report: Acquisition Overview
Search Engine Traffic
Comes Straight To Your Site
From Social Platforms
Traffic From Other Sites
Not Defined
From AdWords
Email Marketing
From Paid Display
How Many New Visitors Is Each Channel Bringing Your Website?
How Engaged Is that Traffic?
How Many Leads Does that Channel Drive?
@VOLUMENINE
ARE PEOPLE FINDING WHAT THEY ARE LOOKING FOR?2 Reports: (1) Site Search Overview
(2) Landing Pages
Exact Internal Search Terms
@VOLUMENINE
ARE PEOPLE FINDING WHAT THEY ARE LOOKING FOR?2 Reports: (1) Site Search Overview (2) Landing Pages
Page That People Enter Your Website On
Percentage of people leaving after 1 page &
not taking action.
@VOLUMENINE
IS THE BLOG WORKING?Report: Landing Pages (Filtered for Blogs)
Filter only URLs with blog content
@VOLUMENINE
IS SOCIAL PARTICIPAING IN DRIVING LEADS?Report: Social Acquisition
Which Platforms Are
Sending Traffic?
How Many Conversions
Are They Driving &
Contributing In?
@VOLUMENINE
HOW ARE DIFFERENT REGIONS DOING?
Report: Geo Location
What Region is Driving Traffic?
How Engaged Is that Traffic?
Which Regions are Getting The Most Leads?
AUTOMATION
SHORTCUTS
Custom Dashboar
d
@VOLUMENINE
FREE TEMPLATE
Dashboard Template:
https://analytics.google.com/analytics/web/template?uid=dVIFJilJQCqF3BWWD5QfjA
Thirsty For More?
I keep saying the sexy job in the next 10 years will be statisticans and I'm not kidding.
-Hal Varian, Google
Google Analytics – What You Actually Need to Know
BECOME GA CERTIFIED
What: Guided Self-Study to Earn a Google Analytics Certification Why: Be Able to Read Your Data When: Kicking of April at V9’s Offices
Google Analytics – What You Actually Need to Know
Volume Nine | www.V9SEO.com | [email protected]
We believe that investing in organic traffic is one of the best ways to maximize your marketing dollars.
