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For more information: Call 410-977-7355 or visit mcgrawmarketing.com 1 Successful B2B Social Media 101

B2B Social Media 101

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An introduction to success

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Page 1: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 1

Successful B2B Social Media 101

Page 2: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 2

For more details, download the Successful B2B Social Media White Paper at http://bit.ly/XpreB4

Or email [email protected]

Page 3: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 3

Social media is the production, consumption and exchange of information through online social interactions and platforms. (Source: Marketo)

Social media is the use of technology combined with social interaction to create or co-create value. (Source: Ducttape Marketing)

Page 4: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 4

What are your goals and objectives for social media?

Where is your audience?

Do you have the resources?

Can you produce enough quality content?

Is your site ready?

How to incorporate social media in the buying process?

Page 5: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 5

Page 6: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 6

How will you know it’s time to celebrate?

Page 7: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 7

Communication. Not Lecturing.

Page 8: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 8

Page 9: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 9

Policies. Processes. Training. Evaluation.

Page 10: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 10

Don’t try to do it all. Try to do it really well.

Page 11: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 11

For more details, download the Successful B2B Social Media White Paper at http://bit.ly/XpreB4

Or email [email protected]

Page 12: B2B Social Media 101

For more information: Call 410-977-7355 or visit mcgrawmarketing.com 12

20+ years helping businesses improve sales and marketing performance

www.linkedin.com/in/patmcgraw/

www.mcgrawmarketing.com

410-977-7355