Social Media for B2B

Your logo here. See Master Slide© West17Media, 2009

Social Media for B2BBy Roger KondratSocial Media Strategist


Who is Roger Kondrat?

• Entrepreneur• Professional Speaker (Canada, UK, US)• Online Marketing Consultant• Blogger• Hockey & Rugby lover


What are we going to talk about?

• The Web today• What is social media?• Who is using social media?• Why social media is being used?• What are the results when social media

is being used properly?• Social Media Tips and Timbits


WHAT IS SOCIAL MEDIA?


Social Media is….

• It is the collaboration or sharing of information between two or more people online


Social Media Control

• Control is an illusion. If you don’t believe me just ask ‘poochy’


Connect don’t shout

• Broadcasting • Conversations & Relationships


Conversations are taking place

• Are you getting involved?

• Or not?


Social Media looks like….


What can I use social media for?• Customer service• Product

development• Sales• Marketing• Building

relationships• Competitor analysis• PR


Social Media may feel like….


WOW..


Clients

• How do you find them now? Golfing? Calling? Existing mailing/contact lists?

• Does anyone get clients via the web? Google?

• Do you analyze web traffic to your website?


Inbound Marketing!


‘Like all marketing efforts, the quality of your experiences will

vary!’



Social Media around the World.



Who is NOT using Social Media?


44% of B2B not using Social Media

• 8% Construction• 2.7% Law• 2.4% Industrial Goods and Services

• The largest sector by adoption is Retail at 13.4%


Who is using Social Media?


New HorizonsDell

12 Million Canadians – 76% growth this year

85 Million Americans


But my customers are not on Facebook!

• 2/3rds are out of University• Fastest growing demographic is over 35 years old• 6 million NEW Facebook Fans every day• Facebook Pages improve the likelihood you will be

found by Google


‘Engage the hidden buyers!’


Technographics of your clients• *This is how people use technology• According to Forrester

91% of these technology decision-makers were Spectators 69% of those surveyed said they were using this technology

for business purposes. Only 5% are non-participants. 55% of these decision-makers were in social networks

(Joiners) — despite being mature businesspeople and not college students

The level of participation for business purposes is also very high


The new Paradigm• Client Self-Service

Knowledge sharing for a price

• Client research• Learning• Relationship building

Community users remain customers 50% longer than non-community users


What can happen when social media is

used wisely?


B2B Guru’s – Did you know?

• Company is 10 years old• 14 employees total• Wrote a book on ‘Simple’• Over 3 million people

use their Project Management product Basecamp

• 250,000 unique visitors• 87,000+ backlinks


Calgary company Started in 1987 Schools buy but Teachers

use!


Social Media Tips and Timbits…


Social Media Strategy Checklist

• What are your goals?• Why Social Media?• Which type of social media

platform is best? Twitter? Facebook? How whey these

platforms/tools help you to achieve success

• Control?• Resources• How will you measure success?


• L.A.M.A. Listen Act Measure Adapt


Listen

Measure Conversion

rates Traffic

Adapt Research Trends

LAMA

Act


“Community users remain customers 50%

longer than non-community users”


West17Media

• Strategic Planning and Consulting• Reputation Management• Custom Training & Workshops• Crisis Management• Search Engine Optimization• Custom Analytics Implementation• Social Software Development


• Questions?


Contact Details

• http://www.west17media.com• http://twitter.com/roger• Facebook Community (http://www.facebook.com/west17media)

Business

Social Media for B2B