Embed Size (px)
DESCRIPTION
Richard Binhammer (@RichardatDell) presented these slides at the #dellb2b social media huddle on December 7.
Citation preview
SOCIAL MEDIA FOR BUSINESS
Richard BinhammerB2B Social Media HuddleBracknell, December 2009
DELL TOPICS, Single day
2
Ranking By Category: 1. PRODUCT 2. CE 3. SOCIAL MEDIA/CORP REP. 4. GREEN/CSR
5. FINANCIAL/BUSINESS MODEL
B2B CUSTOMERS
OUR KEY BUSINESS CUSTOMERS IDENTIFY DIGITAL/SOCIAL MEDIA AS THE MOST TRUSTWORTHY ONLINE SOURCE OF INFORMATION
When making purchasing decisions, IT professionals and executive decision-makers spend nearly 3.5 hours per week consuming or participating in social media -- the highest usage profile of any IT audience (IT Toolbox Study, May 2007)
DELL TECH CENTER
Collaborative Community for DataCenter Pros
• 400% growth/ 7 months using 5 social media activations• Weekly live chats, archived, active forum discussions
• Increased activity of Dell Experts
Enterprise Community EcosystemEnterprise Community Ecosystem
Direct2Dell
D2D Tech Center
D2D CIO
Partner Communities
/Blogs
Industry Communities
/Blogs
Measurement Tools
IT’S A BIG WORLD OUT THERE
Content Syndication = go where the conversations are happening
Dell Community600,000 users per
quarter
Dell.comOver 100 million users per quarter
Total online population = more than 1.5 billion
6DELL CONFIDENTIAL
B2C or B2B
B2P
Thanks to BlaM4C and Marshalus and 3800 more customers
People are now empowered. Technology enables. Humanity rules.
DELL CONFIDENTIAL 9
“These conversations are going to occur whether you like it or not. Do you want to be part of that or not? My argument is you absolutely do.
You can learn from them. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.”
Michael Dell,BusinessWeek
One Customer is a Member of Many Communities
Dell Customer
World of Warcraft Gamer
YouTube
IT Manager at Company xyz
Jim Smith
MySpace
Graphic thanks to Armano
THE POTENTIAL OF DIGITAL MEDIA
From telling and selling EngagementOne way-way messaging Conversations
Resultsbetter products and services meeting customer values
differentiation, value for customer
leverage relationships today for the long term
long-term, honest and authentic customer relationships
affinity, loyalty and trust
DELL CONFIDENTIAL 12
Key Coordinates:www.dell.com/conversations
www.direct2dell.com
http://richardatDELL.blogspot.com del.icio.us
