B2B Buyer Media Kit

Integrate'sB2B Marketing Solutions

I. Strategy Development

02 Fulfillment&QualityAssurance

UnifiedDistribution

VettedMarketplace

VendorProfiles&Statistics

MediaLibrary

Messaging Center

MandatorySellerAgreement

DedicatedAccountSupport

08 FlexibleCampaignOfferings

PricingModels

PreciseTargeting

MarketingMethods

II. Strategy Implementation

07 CustomizationFeatures

FieldOrdering&DeliverySettings

DataAppending

DataVerification

LeadExchangeValidation

III. Strategy Optimization

10 AnalyticalTools&Reporting

DashboardFeatures

CPLCampaignReview

01 Integrate, B2B Solutions

Integrate'sCentralizedMedia-ManagementPlatform(CMMP)andservicesprovide

benefitsthatsurpassthoseofferedbyanyadnetwork,exchangeorplatform.A

regulatedecosystemunifiesdigital,performanceandtraditionalmediavianumerous

campaignmodels,providingtheanalyticaltoolsandreal-timedatanecessarytomake

informedcampaigndecisionsandensureanunmatchedlevelofquality.

Integrate'sadvantagesextendtomeettheneedsofadvertisersinmorethan75B2B

verticals.Combined,Integrate'sCMMPandservicesfacilitateeffectivecross-channel

strategydevelopment,implementation,analysisandoptimization,affordingadvertisers

additionalflexibilityvianinecampaignpricingmodels,numerouspublicationchannels

andexpansivefulfillmentopportunities.

Integrate'sB2B Marketing Solutions

InternalOperations

Integrate

Campaign Development &

Deployment

CMMP

PublishersDataProvidersWarehousesDatabasesResearch Incoming Data

Outgoing Data

MarketersIntegrationsLeadNurturingLeadScoring CRMs

External

RelationshipsReal-Time Tracking & Reporting

Risk Mgmt.

Publisher Consolidation

& Vetting

Data Acquisition

Transparency& Compliance

Fraud Prevention Technology

Market Research Third-Party Data Gathering

Competitor Analysis Audience Discovery

Effective Analysis & Data-Driven Optimization

Creative AssetsTargeting Selections Marketing Methods


StrategyDevelopment:Fulfillment&QualityAssurance

ExternalrelationshipsandCMMPinternaloperationscombinewithinIntegrate’s

ecosystem,automatingmulti-channelmarketingtobenefitadvertisersinmultiple

capacities.

Unified Distribution—Integrate'sCMMPandservicesallowadvertisersto

comprehensivelyplan,track,analyzeandoptimizetheirmarketingstrategiesin

acentrallocation.

• Find fulfillment across a regulated

ecosystem unifying digital,

performance and traditional media

• Manage all of your online, mobile

and offline campaigns through

one platform

Browse Sellers — Dashboard feature allows advertisers to filter Sellers by geo, vertical, campaign type, marketing methods and campaign-specific restrictions.


Vetted Marketplace—Planmediabuysamongtrustedpublishers.

• All media vendors must pass a rigorous screening process to obtain admission

into the Integrate marketplace; thousands have failed to gain entry

• Integrate continues the vetting process post-approval, reviewing live accounts

to ensure continued compliance and removing immediately any publishers found

violating best practices

Vendor Profiles & Statistics—Makeinformeddecisionsregardingcollaboration,

removingtheriskofblindteststhatgamblevaluablebudgetonbuyswithpotentially

unqualifiedvendors.Reviewprofilesthatcontain:

• Company descriptions

• Third-party trade references

• Integrate Buyer recommendations

• Performance statistics and return rates

• Marketing methods used and verticals

of expertise


Media Library—Easilyshare

ownedmediaacrossmyriadcampaigns.

Integrate'sMediaLibrarymitigates

creativetransmissionproblems,enabling

creativeteammemberstologinto

instantlyuploadandshareownedmedia.

Tofurtheraidorganization,theMedia

Libraryincludesafeaturethatdelineates

eachcampaign'srequiredcreativewitha

checklistdisplayingprogresstofacilitate

propercampaignmanagement.

Messaging Center—CommunicatedirectlywithSellerstoensurecompliance

andfacilitatecampaignsuccess.

• Negotiate pricing and allocation on a per-vendor basis

• Discuss campaign goals and parameters to ensure proper execution

• Review Seller performance to optimize campaigns and increase return on ad spend


Mandatory Seller Agreement—Inordertorunacampaign,eachpublisher

mustviewandagreetothetermsoftheadvertiser'smandatoryagreementbefore

continuingwiththeoffer.

• Easily upload agreement through interface during the campaign creation process

• Address additional campaign restrictions

• Bind Sellers to marketing processes and campaign implementation conditions

• Eliminate the risk of Sellers violating terms and conditions

Fraud Prevention Technology —

Launchcampaignswithconfidence,

knowingIntegratewillprotectyour

marketingeffortsandbrandimage.

• Click and pixel fraud protection for

CPA and CPC marketing

• Intense data verification process for

CPL campaigns

• IVR filters for inbound call generation

• Voice file monitoring for Call Verified

Dedicated Account Support —

Simplifyyourmedia-buyingprocess.

Integrate’saccountsupport

representativesareavailabletoassist

advertiserswith:

• Profile optimization

• Campaign setup and troubleshooting

• Tracking, pixel placement and testing

• Campaign matching


StrategyDevelopment:FlexibleCampaignOfferings

Fromcontentsyndicationandinboundcallgenerationtosocialengagementand

whole-funnelbranding,Integratestreamlinesthemedia-buyingprocesstoachieve

anyB2Badvertiser'sshort-andlong-termbrandgoals.

Pricing Models—Generateandnurtureleads,expandyourcompany’sbrand

awareness,buildindustrycredibilityanddrivesocialengagement.Integrateoffers

multiplepricingmodelstofacilitatecross-channelmarketingsuccess.

• Cost per Lead (CPL)

• Cost per Acquisition (CPA)

• Cost per Mille (CPM)

• Cost per Click (CPC)

• Cost per Fan (CPF)

• Cost per Inbound Call (CPIC)

• Cost per Download (CPD)

Precise Targeting—Influencethepurchasefunnelfrombeginningtoend,ina

targetedmanner.Developcustomizedquestionsorchoosefromoften-usedfilters:

• Anticipated Purchase Timeframe

• Geographic Location

• Need for Product / Budget

• Current Product Supplier

• Decision-Making Authority

• Company Size / Revenue

• Job Title

• Industry

Marketing Methods—Efficientlypromoteyourproductsandservices.Tailora

complementarymixofonline,mobileandofflinemarketingmethodstocreatea

seamlesscustomerexperienceacrosschannels:

• Dedicated Email

• Email Newsletter

• Contextual & SEM

• Call Center

• Online / Mobile Display

• Rich Media / In-Banner Video

• Radio, Print, Billboard & Television

• Social Media


Demand-Side Platform (DSP)—Integrate’sDSPenablesmarketerstolocateand

buyadplacementsaccordingtonumeroussegmentcategoriesanddirectinventory.

TheDSPoperatesonadynamicCostperMille(dCPM)pricingmodel,usingreal-time

bidding(RTB)technologytobidoneachimpression’sactualreal-timemarketvalue.

Thisintelligenttechnologyprovidesgreatertrafficatareducedcost.

• Set desired CPA goal and designate targeted audience

• Allow technology to evaluate and bid on each impression’s real-time value

• Win the most valuable impressions for campaigns while conserving budget on

less-coveted inventory

Facebook —ViatargetedFacebookdisplayads,B2Bmarketerscannurturecurrent

leadsonaCPCorCPMbasis.Marketerssimplyuploadaprospectlist—Integrate'spubs

willtargetonlythosecontacts,ensuringbudgetisn'twastedonunqualifiedFacebook

users.


StrategyImplementation:CustomizationFeatures

Integrate'splatformenablesB2Badvertiserstofurthercustomizetargetingfiltersanda

payable-leadprofile,aswellasleadformsandpostingoptions.Numerouscustomizable

featuresimprovetheefficiencywithwhichorganizationspromotetheiruniquevalue

propositionandofferings,attractingtheprospectsbestsuitedfortheirrespective

productsandservices.

Lead Forms —Enablingadvertiserstocreatecustomleadforms,Integrateensures

thateachbillableleadreceivedconformstoadvertiser-designatedspecifications

regardingrequireddatafieldsandacceptedpayable-leadvalues.Further,Integrate

willworkwithanythird-partyAPItodesignandimplementanautomateddata-posting

applicationthatsendsleadsdirectlytotheadvertisingorganization'sthird-partylead-

nurturingorCRMaccounts.

FieldOrdering&Delivery

Settings — Integrate’s

technologyenablescustomized

datadeliveryandco-location.

Whetherviapost,emailormanual

export,advertiserscandictate

thefield/datapointordering

duringthesecondstepofthe

campaigncreationprocess.The

customizabledeliveryoptions

allowfortheorderingofboth

dynamicandstaticdatapoints

onposted,emailedor

downloadedfiles.Edit Fields Tab — Second step of campaign creation process in which advertisers can enter and order fields/data points for posted leads.


Host & Post — Completeleadsystemprovides

hassle-freedelivery,consolidatingallgeneratedlead

informationinauniform,intuitiveformat:

• Multi-format lead delivery capabilities

• Archived database of all leads received

• Uniform posting instructions for lead vendors

• Seamless integration with any third-party CRM,

marketing automation, ERP or ESP platform

(including Salesforce, Eloqua, Marketo and more)

Asset Development — Benefitfromin-house

graphicdesigners,programmers,researchersand

writers,requestingassistanceinanyaspectof

campaigndevelopment.Integrate’sexpertscan

developallnecessarycampaignassets

andtechnologicalintegrations.Delivery Settings Tab — Displays the specified order of dynamic fields to be posted.

Delivery Settings Tab — Third step of campaign creation process in which advertisers can choose whether leads are manually exported, emailed in real time or posted.


Lead Exchange Validation —

DedicatedtoperfectingB2Blead

generation,Integrateperformsthe

followingmeasurestoprotectadvertisers

frominvalidleads:

• Verifies leads through a multi-step

verification process

• Checks every email for valid server

response

• Filters invalid data

• Screens illegitimate sources

• Tracks originating IP addresses

and lead counts

• Prevents duplicate lead posting

• Minimizes posting errors, ensuring

submission

• Offers phone validation to spot

check for quality

Data Appending — Accessadditional

prospectinformation,whenavailable,to

improveleadqualitybeyondcampaign

requirements.Additionaldatamayinclude

behavioral,demographicorpersonal

information.

Data Verification — Ensuresthat

advertisersonlypayforqualityleads.

Integrate’stechnology:

• Checks phone numbers for proper

formatting

• Confirms existence of residence and

business addresses

• Pings email servers to confirm

valid response


StrategyOptimization:AnalyticalTools&Reporting

Integrate’sreportingcapabilitiesdrawuponthird-partydataproviders,enabling

advertiserstomanageoverallmediaspendandtrackeachoftheircampaignsinreal

time.NumerousreportsaccountforeveryadvertisingdollarspentandprovideB2B

marketerswithactionableperformancedata,ensuringefficiencyandmarketing

relevancyateverystageofthepurchaselifecycle.

Dashboard & Reporting —

Detailedperformancetracking

ensurestransparencyforevery

campaignrunwithIntegrate.

Accurate,real-timereportingenables

continuouscampaignoptimization,

allowingB2Badvertiserstocreate

customfilterstosortandaccess

up-to-datestatsbycampaign,

Seller,subID,creativeandlocation.

Generate and view campaign reports through your Integrate dashboard, customizing settings to break down designated date range results by campaign type, interval and chosen lead metrics.


CPL Campaign Review — Savehundredsofmanhoursindataaccumulationand

analysis.Integrate'stechnologyenablesadvertiserstogenerate,viewanddownload

dynamicCPLreportsthroughtheirdashboarddisplay,deconstructingleadinformation

bycustomquestionfilters,geographiclocation,jobtitle,industryandmore.The

toolfurtherallows

advertiserstoview

leadinformationby

Sellerand/orcompare

performanceregarding

generated-lead

characteristics

andvolume.

Download campaign reports, requesting to receive all available lead metrics in a PDF document or PowerPoint presentation. The downloaded report will include a CPL Review chart for each campaign-specified lead filter.


Specify a category for which to view reports, breakingdowncorrespondingleadcharacteristics.CPLCampaignReviewpresentsagraphicalviewofcampaignresults,delving beneathsurfacelevelcampaignrequirementsandintoeach attributeofthedesignatedpayable-leadprofile.

Assess Seller performance, viewingleadcharacteristicsgenerated

byasingleSelleroracrossSellersinacomparativereviewformat.This

enablesadvertiserstooptimizeCPLcampaignsinrealtime,basedon

actionableperformancedata

Designate a date range, toviewthecharacteristicsof

leadsgeneratedoverthe selectedcampaign'slifetime,inthelastweek,thismonth,last

month,year-to-date,lastyearorwithinacustomizeddaterange.

Review campaigns in an interactive, graphical format thatdisplayvaluableinformationinthemostlogical,usableway.Thetoolprocessesleadinformationinrealtimeasleadsarepostedtothecampaign,whichreduceserrorsinanalysisandensuresthatmarketersareactinguponthebestpossibleandmostaccurateinformationavailable.

Documents

B2B Buyer Media Kit