1. TOOZLA Location Based Service

2. Mobile & travel

Travel means to be mobile

Each modern traveler is equipped with photo camera and mobile phone

3. Tourists get social and mobile

Social media and mobile technology will dramatically change the face of the tourism industry in future. Holiday tips from friends worldwide, interactive bookings andmobile travel guidesat the destination will becomethe norm in years to come

• ITB World Travel Trends Report 2010/2011

• • http ://www1.messe-berlin.de/vip8_1/ website / Internet / Internet / www.itb-berlin / pdf / Publikationen /worldttr_2010_2011.pdf

4. Europe Mobile travel applications

Following the success of the iPhone, smartphones are revolutionising the travel industry thanks to geo-localisation services based on GPS technology

Smartphone penetration is expected to reach 92% in Europe by 2014 ()

• WTM Global Trends Report 2010

• • http :// www.wtmlondon.com / files /wtm2010_global_trends_report.pdf

5. Smartphone platforms

Platform share varies by country

Worldwide share in 2010 is shown on the right

72% YoY growth

• http://www.gartner.com/it/page.jsp?id=1543014

• Smartmarketing * (RU) expert data

Russia share WW share Platform 3.8 4 . 2 1 6 . 0 1 5 .7 2 2 . 7 3 7 .6 50.0 Microsoft Windows Mobile 10.4 iOS 0.5 Other OS 0.1 Research In Motion 5.6 Android 34.0 Symbian 6. App stores 7. Nokia

175 million Nokia Symbian devices

45 million active Nokia touch screen smartphone users

Java appsforapproximately 500 milliondevices

http :// www.forum.nokia.com / Distribute / Ovi_Store_statistics.xhtml

8. Mobile internet usage

Mobile Internet user count grew up to500 M in2010

This count will reach1 B in2011

• Approx400 M of them will be concentrated in Asia ,200M in North America and 200M in Europe .

Traffic 3 times increased during 2010

In Russia only, user count will reach26 M

Share ofregularmobile internet users by country (of country population):

• Sweden 28%

• UK 24%

• USA 20%

• China 13%

• Russia 9%

• Average World 16%

• • • According to research of Ericsson and Json & Partners, 2011

9. Mobile networks in Russia

Major players:

• Beeline, MegaFon, Mobile Telesystems (MTS), TELE2 Russsia

140% penetration rate, 190% in Moscow

Roaming rates extremely high even within country

GPRS rates are relatively low

• 7 Rub/Meg ~0.18 Eurocent

10. Mobile internet consumption in Russia

22 Million Russians (i.e. 18% of the total population) go to Internet from a mobile device (at least 1 time per month)

Reasons to use Internet:

• 45% quick information search

• 36% social networks

• 29% music download/listening

11. Mobile issues when travel abroad Is there roamingin your tariff? To change tariff? To use native SIM? Purchase local SIM? Purchase travel SIM? yes yes High cost of data yes no no no yes Universal number no Low costof data Operator? Tariff? Where to buy? yes no No phone = no problem Total relax Do you use virtual number? 12. Comfort travelling

Do not depend on other people

Do not worry about situations

To be guided/secured if necessary

To get notifications, alarms depending on schedule or wish

To have the option getting all the necessary info in the current environment

All information in native language

13. What is Toozla

To help independent travelers Worldwide we started the development of a global system in 2008

It is actually ecosystem with many various players involved

We provide mobile solutions for DMO, content owners, local and global business.

14. Toozla Worldwide interactivemobile audio guides 15. Toozlarevolutionisesthe travel paradigm

Toozla links highly-relevant information to specific sights

• More in-depth than an ordinary paper guide

Toozla opens up a new infosphere to mobile phone users

Travellers feel like locals as they explore unfamiliar cities

Users can share their opinion of a location right then and there

16. Market

Users: independent travellers

Segment is growing, especially given the current economic situation

Independent travellers worldwide:277 million

The idea was obvious, so the process of acceptance of the tool should be a very natural one

17. T he T oozlaecos ystem Destination Traveller

No need for special equipment, offices or booths

Allows analysis of tourist behavior and preferences

Users receive a sense of the destinations hospitality

Content owner Local business Mobile operator

Highly-relevant content where and when it is needed

Moreconvenient than a bookor mp3

Complete freedom of travel

Local, up-to-the-minute information

Social networking

Ready-for-use technology gives content owners access to mobile users

Control of usage

Access to client when he or she is just a few steps away

Targeting by age, sex, location, time, language

Payment per contact

Increased Internet traffic

Loyalty

18. Smartphone platforms

Toozla is available on a variety of mobile devices:iOS (iPhone, iPad), Android (Samsung, HTC, Motorola etc.), bada (Samsung Wave), Symbian (Nokia),and a number of smartphones with support of Java2ME.

19. Basic functions of an applet

Toozla provides travelers with a brand new multifunctionaltravel guide .

It evolves a new advertising channel.

Itprovidesdestinations with an innovativ e tool, whichincrease snumber of satisfied independent travellers .

20. Streams available 21. Streams available

Global streams:

Wikistream

Weather forecast

Global chat

Coming soon:

Shopping

News

Drivers help

Blind help

Disaster channel

Wikimapia

Local streams:

Austria. Salzburg ;Austria. Vienna Barceloneta Belgium. Antwerpen ;Belgium. Bruges Belgium. Ghent ;Cambridge Copenhagen. Denmark. Harbour Danmark. Copenhagen. Along the Metro Fremantle Explorer ;Fremantle Tours GPS Citygames Ciutat Vella Imagineear audio guides InterContinental ;Italy. Firenze Italy. Napoli ;Italy. Pisa ;Italy. Rome Italy. Siena ;Italy. Torino ;Italy. Venice Moscow.Kremlin ;London Netherlands. Amsterdam Norway. Oslo. Karl Johans Gate Oslo. Norway ;Spain. Menorka Moscow.Tsaritsyno USA. Boston Downtown USA.Chicago ;USA. LA Moscow. ;- ; -

22. my.toozla.com

What did you say?

Listen/ Change your words.

Whats your subscription?

Change profile.

Where youve been?

Share with friends via Facebook and Twitter

23. PartnerTool.toozla.com 24. ad.toozla.com

Portal for advertisers

Very local access when your customer is on the same street

Easy create and schedule

• Web access

• Mobile access

• SMS access

25. Contacts

www.toozla.com

[email_address]