ITB Berlin 2012 - European Spas Press Conference

ITB 2012 Health and Wellness Media Days

8.2.2012

European Spas Association

MARKETING

Targets

ESPA members

Spa Destinations

TO

Journalists

Stakeholders

Public

…


Messages


The role of the European SPA destinations, Resorts, Hotels, clinics in prevention, health promotion and rehabilitation; Specific health problems of the society, e.g. aging population, obesity, osteoporosis, supported by concrete answers, new solutions and advices provided by ESPA medical experts; The advantages and healing qualities of mineral springs and climate for human body and spirit – traditions and new findings; News about the SPA destinations, members of ESPA – new developments, new services, improved quality, new EUROPESPA certifications, statistics;


Printed

Materials


PR & Events

ITB - Health and Wellness Media Days 2011 Termatalia 2011 (Ourense-Spain)


Website




www.europeanspas.eu

http://www.europeanspas.eu/

e-Newsletter


Go to www.europeanspas.eu and subscribe the e-Newsletter


Social Media


ESPA SOCIAL MEDIA MARKETING OBJECTIVES: Connect and engage with current and potential customers Brand Awareness Create a community around the European Spa Business Promote the European Spa philosophy, to Educate and Entertain Provide relevant content to the community (like Events, ESPA Academy, Project Obesity in Children and other projects, News, Lectures, Newsletter and so on) Market research (Learning Customer Preferences) Generating traffic to the new www.europeanspas.eu website Improving the ESPA Public Relations strategy towards the stakeholders




www.facebook.com/europeanspas


@europeanspas

João Pinto Barbosa Marketing Manager [email protected]


Technology

ITB Berlin 2012 - European Spas Press Conference