Your Personal Brand and Social Media

1© 2010 Social Information Group

Your Personal Brand and Social Media (part 2)

Scott Brown, Social Information Group – June 14, 2010

SLA Annual Conference, New Orleans, LA, USA


How are librarians and info pros using them successfully?





Share slides in LinkedIn

Feed Twitter updates into LinkedIn



Why does this work?

Online version of in-person networking

Professional

Employers

High level of participation

Easier for people to discover you


Brand and social tools

Visibility, awareness, access

Layers of presence and visibility

Multiple access points to you

Reinforce YOUR brand

Demonstrate your expertise, knowledge, personality

Enhance opportunities and “serendipity”

Attract potential employers, partners and clients to you


Branding within the organization

Seek out the “playgrounds”

Ask to play

Build your own playground, and invite the other kids


Professional use vs. personal use

Tone

Content


Considerations

• Shift in thinking about yourself –and how you show up in the world• They seek me > I seek them

• Gatekeeper > participant

• You’re the authority on you

• Loss of control, more visibility, personal responsibility Can you handle that?


Security and privacy

State Library of New South Wales collection


Security and privacy


They’re called “social” for a reason


IT Dance Party, DC 2009


A deeper dive

LinkedIn: http://www.linkedin.com

BlogsWordPress: http://www.wordpress.com

TypePad: http://www.typepad.com

Blogger: http://www.blogger.com

Twitter: http://www.twitter.com


http://www.linkedin.com

• What is it?

• What’s the advantage?

• Where do I find it?

Online professional/business profile and networking tool

“Resume or CV on steroids”

Free

Descriptive

Integrate blog, reading lists, presentations

Groups

Identification/association

Specialty areas

Reach

http://www.linkedin.com


How do I get started?

• Sign up

• Import resume, and fill in experience

• Connect

• People you know

• Your groups


Then what?

• Integrate your reading lists, blog

• Connect with groups

• Ask for recommendations!

Discuss, question, answer

Explore & Participate


Blogs

• What are they?


Where do I find them?

Online journals – a place to share information, thought leadership, expertise, etc.

“Personal publishing”

Generally free

Great if you like to write – less formal “Testing ground” for articles, ideas, books

Share about yourself: Professional /Expertise

Interests

Personality

http://www.wordpress.com

http://www.typepad.com

http://www.blogger.com


Blogs – How do I get started?

• Sign up

• Create a blog

• Start writing entries


Blogs – Then what?

• Advertise

• Encourage comments, discussion

• Respond to your comments!


Twitter – http://www.twitter.com

• What is it?


Where do I find it?

“Microblogging” tool – like text messaging

Free

Find and “follow” peers, thought leaders

Communicate (both ways)

Share your own expertise

Additional branding tool (“tweet” blog posts, conferences, workshops, etc.)

http://www.twitter.com


How do I get started?

• Sign up

• Create some “tweets”

• Start following people


Then what?

• Respond

• Retweet

• List yourself


How do I integrate these as part of my personal brand?

Allow yourself the freedom to get used to them

Allow yourself the time to make them a habit

Don’t advertise them until you’re ready

Integrate with what you are already doing


Cool idea!


Workflow

Make them a part of your “day”Establish a set day/time during the week

Build into other processes

Schedule in advance

SustainDevelop your own pace

Evaluate



Which is best for you?

LinkedIn

Connection is key

Blogs

Content is key

Twitter

Connection, content and speed are key


Which is best for you? Which tool(s) would you choose?

What would you share?

How often – realistically – would you update it?


What’s my plan?

© Sean Prior - Fotolia.com


Top 10 Online Branding Tips!

Know what your brand is

Build your personal brand outside of your employer

Be professional…

…and also make it authentic

Leverage what others are doing


Top 10 Online Branding Tips!

Don’t use social tools as your ONLY tool

Start small

Invite and involve others

Experiment and play


“If you’re not prepared to be wrong, you’ll never come up

with anything original.”Sir Ken Robinson


Have fun!

Eric Benacek from Paris XII, France



Thank you!

Contact me:

[email protected]

Skype: scbrown5

http://www.socialinformationgroup.com


10 Apps to Schedule Future Tweets on Twitter (Social Times):

http://www.socialtimes.com/2010/02/10-apps-to-schedule-future-tweets-on-

twitter/?red=rb

Social Media Cards: A 2.0 Type of Business Card (The ‘M’ Word):

http://themwordblog.blogspot.com/2010/01/social-media-cards-20-type-of-business.html

Top 10 Rules for Having a Strong Personal Brand (Personal Branding Blog):

http://www.personalbrandingblog.com/top-10-rules-for-having-a-strong-personal-brand/

8 brand personalities Facebook and Twitter users hate (iMedia Connection):

http://www.imediaconnection.com/printpage/printpage.aspx?id=26460

10 ways to find new blog topics (TypePad):

http://www.typepad.com/tips/blog-topics-tips.html

Five Reasons I’m Not Quitting Facebook, May 20, 2010 (Peter Shankman):

http://shankman.com/five-reasons-im-not-quitting-facebook/

References and resources

http://www.socialtimes.com/2010/02/10-apps-to-schedule-future-tweets-on-twitter/?red=rb













































http://www.imediaconnection.com/printpage/printpage.aspx?id=26460

















Technology

Your Personal Brand and Social Media