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Radha Giri, CEO of Midas Touch consultants talks about how you can use social media for personal brand building at the "Culture Of Social Collaboration" event held at Pune on September 6th, 2013 at Symbiosis University.
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Personal Brand Building in Social Media
Radha Giri CEO, Midas Touch Consultants
Using Social Media for Personal Brand Building
Personal Brand Building in Social Media
@Radhagiri
• SICSR Alumnus • Lawyer (By training) • So?ware Product Management • Digital Marketer • Start-‐up • Social Media Enthusiast • Blogger
Personal Brand Building in Social Media
• What is Personal Brand • Why it is important? • Brand building using social media • PracHcal Hps on using Popular
Social PlaIorms
Next 30 Minutes!
Personal Brand Building in Social Media
Personal Brand Building in Social Media
CreaHng a right kind of emoHonal response when people hear your name, see you online or meet in person.
Personal Brand Building in Social Media
Does it ma<er?
Personal Brand Building in Social Media
-‐ Mechanical Engineer -‐ Ex-‐Yahoo -‐ Blogger -‐ Wildlife Photographer -‐ Freelancer: BBC Natural History and NaHonal Geographic Channel (India)
Some Stories
Kalyan Varma
Personal Brand Building in Social Media
-‐ 15 year old singer from Dehradun
-‐ Uploaded 6 videos of her singing on YouTube
-‐ More than 2 Million views -‐ Highest subscribed channel in India with 19K+ subscribers
Some Stories
Shraddha Sharma
Personal Brand Building in Social Media
Personally Speaking • Grew my professional network
• Helped in associaHng with right business partners
• Allowed me to conduct business easier
• Generated valuable business feedback & ideas
• Created blogging, speaking opportuniHes
Personal Brand Building in Social Media
YOUR Brand
Personal Brand Building in Social Media
Define
-‐ Personality -‐ Goals and objecHves – what do you want to achieve
-‐ What do you want to talk about! -‐ Tone
Personal Brand Building in Social Media
GeFng Started
Personal Brand Building in Social Media
Claim Your IdenIty
hcp://www.usernamecheck.com/
Personal Brand Building in Social Media
Let’s look at the tools
Personal Brand Building in Social Media
• How many of you have a 100% completed LinkedIn profile?
• Did you search the speakers on LinkedIn before coming for the talk?
Personal Brand Building in Social Media
-‐ 200M users worldwide -‐ LinkedIn is loved by Google! -‐ ‘Professional Network’ -‐ Not merely a ‘social network’
-‐ Primary network used by recruiters -‐ StarHng Sept 12, LinkedIn Lowers Age to 13
Personal Brand Building in Social Media
LinkedIn: Grow your Network
Requests from Incomplete profile are typically not accepted
Personal Brand Building in Social Media
LinkedIn: ConnecIons
• Make first good impression
• People remember personalizaIon
• Seek advice & guidance • Request for favours • Grow your network • Don’t Spam!
Personal Brand Building in Social Media
LinkedIn: Company Pages Follow companies
• Be updated about latest news, products/ services vacancies
• Be becer prepared for Interviews
• Latest updates
Personal Brand Building in Social Media
LinkedIn: University Pages
For higher studies or to start your career in educaHon sector
Follow College/ University
Personal Brand Building in Social Media
LinkedIn: Groups Join Groups
• ParHcipate & showcase knowledge
• Share • Connect with contributors
Personal Brand Building in Social Media
LinkedIn: Status Updates
• Be in front of your connecHons
• Like & Comment – increase virality and exposure
Personal Brand Building in Social Media
Let’s look at the tools
Personal Brand Building in Social Media
Personal Brand Building in Social Media
• How many of you are acHve on #Twicer?
• How many with more than 100 followers?
Personal Brand Building in Social Media
Twi<er
-‐ 300,000 daily visitors -‐ Every second 750 tweets are shared -‐ Easy to access via mobile -‐ One of the top 10 visited sites
Personal Brand Building in Social Media
Twi<er Uses
-‐ Keep up with the news -‐ Get quick answers -‐ Find job -‐ Provide / Seek help (missing people, blood requirement, road blockage)
-‐ Get reviews
Personal Brand Building in Social Media
Have a Personality
Personal Brand Building in Social Media
Twi<er: Complete Profile
Your chance to create a voice for yourself & create your personality
Personal Brand Building in Social Media
Twi<er: Create Your Mark
Power of Social Media
Personal Brand Building in Social Media
Twi<er: Power of Lists
• Follow lists for targeted updates
• Get most in less Hme • Create lists, add people – get noHced
• Connect with influencers/ like-‐minded people
Personal Brand Building in Social Media
Red Balloon School In Brazil Helps Students Learn English By CorrecHng CelebriHes' Grammar On Twicer
InteresIng Stuff!
Personal Brand Building in Social Media
Twi<er: Never Complain
What happens on Twicer, stays on Internet – it becomes part of your personality
Personal Brand Building in Social Media
Twi<er: In Summary
-‐ Be consistent and paHent -‐ Follow Twicer Chats -‐ Share, tweet and retweet -‐ Refrain from using foul language, poliHcal views, hate tweets
Personal Brand Building in Social Media
Let’s look at the tools
Personal Brand Building in Social Media
Profile Vs. Page
Profile: -‐ Personal -‐ Friends -‐ Privacy sesngs Page: -‐ Public -‐ Fans
Personal Brand Building in Social Media
Facebook: Privacy SeFngs
USE it!
Be cauHous about tagging
Personal Brand Building in Social Media
Facebook: Pages
• Follow pages of brands, interests
• ParHcipate in discussions on pages
• Avail discounts • ParHcipate in contests • Share grievances
Personal Brand Building in Social Media
Facebook: Pages
• Give plaIorm to your passion
• Connect with art lovers • Seek feedback, guidance • Build connecHons
Personal Brand Building in Social Media
What not to do
Have solid connecHon between your offline & online persona
Personal Brand Building in Social Media
Facebook: In Summary
-‐ Use privacy sesngs -‐ Make friends only if you know the person -‐ Use lists & manage privacy -‐ Follow pages and be acHve there -‐ Post updates cauHously
Personal Brand Building in Social Media
Let’s look at the tools
Personal Brand Building in Social Media
• How many of you read, comment on other blogs?
• How many of you have a personal (acHve) blog?
Personal Brand Building in Social Media
Personal tone to the blog
Rashmi Sinha CEO, SlideShare
Consistent personal image -‐depicHng interests, likings
Personal Brand Building in Social Media
Blogging: Get Started
• Easy to setup • Decide your tone and types of posts
• Content is king • Share your knowledge & passion
• Start wriHng
Personal Brand Building in Social Media
Blogging: Blog Posts
• Keep posts short – 400/500 words
• Use pictures • Keep scope for commenHng
• Acknowledge comments • Respond
Personal Brand Building in Social Media
Blogging: Growing your blog following
• Cross promote • Comment on other blogs • ParHcipate in discussions • Share links of your relevant blogs as comments & as feedback
Personal Brand Building in Social Media
Blog: In Summary
-‐ Get started -‐ Be consistent -‐ Pay acenHon to grammar and language -‐ Use pictures -‐ Keep posts short -‐ Respond to comments, thank followers, acknowledge feedback
Personal Brand Building in Social Media
What if I goof up?
• Accept • Apologise • Try to make it good • Move on
Personal Brand Building in Social Media
Start today!
Social media is growing. You will only benefit from being ahead of the curve.
Personal Brand Building in Social Media
Thank You!
Radha.giri@i-‐midastouch.com @radhagiri
