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A presentation to college students for the effective use of social media for personal branding and job hunting.
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Personal Promotion: Using Social Media to Promote Yourself
and to Define Your Personal BrandPresented by: Steven Valley - 10/20/2014
Albert Einstein
Everyone Gets Looked-up
It happens at some point in our lives/career, so what will a perspective employer find out about you?
That’s Your Personal Brand. But wait…
“Having a great personal brand is much more nuanced than having a million Twitter followers.”
Personal Brand Essentials?
Getting the real world into the digital world
A Note of Caution
• This is not high school Facebook anymore!
• This is a window on the world
• Some simple rules: - Nothing is private online - Employers read your profiles before they talk to you - Remember your 3rd grade party rules
• Network Network Network
The poor mans PR Newswire, this tool acts as a way to aggregate all of your activity no matter what it is under one roof.
• A great way to announce your activities
• Where, what, why, and remember the Bitly link
This is for you... not the world.
• Lock it down
• Scrub it
• Think about who you let have access
• Remember nothing is private
• We won’t look at a page
The “Mac-daddy” of your self promotional efforts!
• Strive to get recommendations
• Write a great opening
• Put up pictures of your work
• Most businesses will ask for your LinkedIn profile URL as well as your resume
• Think of it like this, it’s your: cover letter, resume, endorsements, references, and your portfolio all in one
Blog
The centerpiece of your promotional efforts, showcase yourself, have an opinion, optimize and co-locate your efforts:
• Wordpress.org, Crevado.com
• Self hosted vs. hosted +’s & -’s
• Schedule and consistency
• Tied in to your other social properties
• Let’s look at a blog
Instagram Youtube & Pintrest
Do I really need to explain these?
• These sites are ideal for your portfolio and multi-media projects…
• More searches are done in Youtube and Pinterest than in any other Social Media site
• Pictures, Audio, Video files are huge unwieldily and hard to consistently disseminate... let these sites do that for you.
What can you Expect?
• Be seen as providing value
• Be perceived as a leader
• Find partnerships/connections
• Build Credibility
So How Do You Start?By having a considered opinion, but first:
• Define your audience
• Develop a focus
• Join groups
• Find your voice
• Ask questions
Then, How do You Continue?You broadcast your opinion, but first:
• Put it out there
• Be helpful
• Be enthusiastic
• Win Friends and Influence People
• Remember through it all it’s about you
One more thing
Analytics
Everyone wants to know the: who, what. when, and where of who is looking at them... right?
• Bitly links
• Site analytics
• Google Analytics
Thank You