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Building your Personal Brand through Social Media
Your social media profile reflects your personal brand imageMany profiles are flawed or full of gaps. Practical guidelines on how to • Improve your brand image • Build your social media profile
My Brand• CEO of Next Dimension Media – world’s largest independent
operator of LinkedIn groups• Next Dimension Media owns three groups with >100k
members including Linked:HR – the biggest discussion group on LinkedIn with >835k members
• Subsidiary WordZone is preferred global supplier of LinkedIn groups to Oracle. We manage many – including biggest three
• Also provide ‘amplification’ services using Twitter handles
Sale
HEAVY TRAFFIC
ENGAGEMENT
CALL TO ACTION
Like Twitter
Like LinkedIn
EventMeetingWebinarCall etc
Social Market
Map
Why is Your Brand Important?
Product/Place/Event: GooglePerson: Social Media• Defines where you fit on the Social Market Map• How important are you?• What expertise can you offer?• Why should they want to engage with you?
Downright Stupidity
• “Specialties: Exceptionally good with sarcastic, smart ass remarks.”
• “Invented the 2 hour lunch break, which has been adapted by sales slackers everywhere.”
• “Talked on the phone and hung out. Took credit for others accomplishments.”
• “Attempted to train dealer staff until I realized most were too stupid to accept the training. Once I realized that fact, I would just take them to lunch.”
Building your Brand on Facebook
• Keep it Personal• Use same profile photo• Share Photos• Include Twitter handle• Build Klout score
Building Your Brand on Twitter
• Buying followers is an option, but…• Fishing for followers• Using #Hashtags• Leaving space for Re-Tweeting• Asking Pls RT
Building Your Brand on LinkedIn
• Improving your Profile• Joining appropriate Groups• Building Connections• Using InMail (or not)• ‘Like’ > Comment > Start Discussion• Conversation NOT Presentation• Being Helpful builds Trust• Engage – off the page where appropriate
The 4:1:1 Rule
4: Other People’s Content1: Material related to your business1: Material you originateBut remember:• Stay consistent to your key themes• Keep your presence relevant & fresh
Kred.com Peerindex.net Klout.com NewsRepublic IFTTT.com Scoop.itFlipboard.com Tweepi.com Bufferapp.com Hootsuite.com