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www.le.ac.uk/careers #sifeleic
Student Development
Using social media to develop your personal branding
Matthew Mobbs
web: http://mjmobbs.com
twitter: mjmobbs
www.le.ac.uk/careers #sifeleic
Consider…How do you…
• Keep up-to-date with developments in the are you want to work/start your business?
• Get commercial awareness?
• Network with employers/business partners?
• Gain an insight into recruitment/business start-up process?
• Find jobs?
• Promote yourself as a brand?
www.le.ac.uk/careers #sifeleic
www.le.ac.uk/careers #sifeleic
Why engage with social media
• Expanding your network
• Researching careers and partners
– Improve you commercial awareness
• Employers and partners look for you
• Promoting yourself and your business
www.le.ac.uk/careers #sifeleic
Keep Up with Employers and Partners
KPMG Graduate Recruitment
@KPMG_UK_LLP
Company profile
KPMG Channel
www.le.ac.uk/careers #sifeleic
Keeping in touch
RSS Feeds and News readers
www.le.ac.uk/careers #sifeleic
How to engage with Social Media
• Social
• Large companies have Fan Pages
• More professional
• Digital CV and achievements
• Large number of companies and groups of similar interests
• Networking
• Share ideas
• Job Search
– www.tweetmyjobs.com
– www.twitterjobsearch.com
www.le.ac.uk/careers #sifeleic
How Twitter works
Been developing a new idea. Read on my blog http://mjmobbs.com
@you I’ve done some work in that before
check this out http://joblogs.com
@you Really nice idea, why don’t we discuss
more over coffee
@greenguy @blueguy Thanks for your advice.
Lets work together
www.le.ac.uk/careers #sifeleic
Get the most out of twitter
• Write a biography
• Link to personal website
• Follow interesting people…but not too many
• Engage in conversation
• Link to new developments and interests
www.le.ac.uk/careers #sifeleic
How to engage with Social Media
• Social
• Large companies have Fan Pages
• More professional
• Digital CV and achievements
• Large number of companies and groups of similar interests
• Networking
• Share ideas
• Job Search
– www.tweetmyjobs.com
– www.twitterjobsearch.com
www.le.ac.uk/careers #sifeleic
Get the most out of LinkedIn
• Create a full Profile
– Keep it up-to-date
• Get Recommendations
• Use Updates
• Make Connections
– Personalised
• Research Employers
– “Follow” for news and jobs
www.le.ac.uk/careers #sifeleic
New player in the game
• Circles make sharing more private
• Ability to follow all
• Integration with other popular Google tools
• Employers pages released November 2011
www.le.ac.uk/careers #sifeleic
More in-depth reflection and writing
• Blogs enable you to write longer, more in-depth reflections into activities you engage in
• Can share via Social Media
• Help with applying for jobs or right business documents
Wordpress
Blogger
Posteroushttp://mjmobbs.com
www.le.ac.uk/careers #sifeleic
What employers say…
http://www.youtube.com/watch?v=TZsrgg5x4es
www.le.ac.uk/careers #sifeleic
Netiquette
• Build a positive presence
• Be polite; think about your approach
• Expand your network and make connections
• Build relationships over time
• Be sincere
• Decide on boundaries
www.le.ac.uk/careers #sifeleic
Digital Footprint
Google Yourself!
First Find your footprint
kgbpeople.com
www.le.ac.uk/careers #sifeleic
How employers screening applicants using social media
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
www.le.ac.uk/careers #sifeleic
Protecting Yourself
• Keep it private
• Do you want employer, lecturers, colleague, your mum to see it?
• Check your Social Network Privacy Settings
– Outside and inside
www.le.ac.uk/careers #sifeleic
Promoting yourself
• Link your sites together
– Post blog on Twitter/LinkedIn
• Add selected link to your:
– CV
– Business card
– Email signature
Matthew MobbsLearning Technologist Student Support and Development ServiceUniversity of LeicesterLE1 7RH
e: [email protected]: mjmobbs.comTwitter: @mjmobbsLinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b
www.le.ac.uk/careers #sifeleic
Profile
Keep up to date
Find out about Employers/Business
Partners
EmployerProfiles
GroupsNetworking
Personal Brand/Identity
Personal Brand/Identity
Find jobs
Find jobs
Keep up to date
Networking
Find out about Employers/Business
Partners
www.le.ac.uk/careers #sifeleic
Thank-you
http://mjmobbs.com
• For all the resources used in this presentation and more: http://www.diigo.com/list/mjmobbs/leicester-award-and-social-media
www.le.ac.uk/careers #sifeleic
10 Commandments of Social Media1. Thou Shalt Not Be a Narcissist
2. Thou Shalt Listen to What Others Are Saying
3. Thou Shalt Not Spam
4. Thou Shalt Say Something of Substance
5. Thou Shalt Not Abuse Thy Neighbour
6. Thou Shalt Give Credit Where Credit is Due
7. Thou Shalt Learn How to Spell (or at least use a spell checker)
8. Thou Shalt Use Real Words
9. Thou Shalt Not Bear False Witness
10. Thou Shalt Not Be a Friend Wh*rehttp://www.noupe.com/how-tos/ten-commandments-of-social-media.html
