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www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

[email protected]

Twitter: @lindegaard

Be Competitively Unpredictable!

Hey! Free books on 15inno.com!

Faster pace, shrinking window of opportunity, less time for cash cows

Open innovation and biz model innovation is key for becoming competitively unpredictable!

We need a more holistic approach to innovation!

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation

process just as naturally as it does with internal input”

- Making Open Innovation Work, 2011

Open source is for the software / IT industry…

…which is quite different from other industries

Everyone wins with open source; not with open innovation

More true collaboration in open source vs transactional (moving towards relationships)

Employees SuppliersManagers Academics / institutions

Executives VCsAlumni Startups

Business unit / function

Users / consumers

Government

Competitors Inventors

NineSigma Alliances /joint ventures

Campaigns(Comm / Public)

EntrepreneurDay

Consortia

MyStarbucksIdea.com

Campaigns(Comm / Public)

SupplierSummit

MONDELEZ PHARMATELEFONICA

Cycle time, money, IPR and conservatism

NATURA

MEDTECH

SEMICONDUCTOR

Mobile Futures(final phase)

Mobile Futures(2nd phase)

Mobile Futures(open stage)

…with regional hubs in Silicon Valley, Sao Paulo, Spain and Israel. Its mission is to seize the opportunities within the digital world and

deliver new growth for Telefónica.

Go beyond the obvious areas!

Participation is the new brand

We have no choice!

Current pilot projects:• "People are much more likely to act their way into a new way of

thinking, than think their way into a new way of acting."• Richard Pascale

• Therefore we run pilot projects• - in our production area (solving hard, “unsolvable” problems)• - on improving the core LEGO experience through crowdsourcing• - on how to improve core HR processes• - on an Open Innovation platform

Most corporate innovation teams play catch-up!

Where is the vision and drive?

They lack communication skills and efforts!

They lack the courage to speak up!

They do not innovate on the innovation process!

They do not develop their mindset and toolbox!

CONSIDER: Lean startup methods, social media for innovation efforts and reverse innovation

EMBRACE: Open innovation, business model innovation and the new corporate garage

RETHINK: Disruptive innovation, Crosssing the Chasm and Blue Ocean Strategy

Inditex / H&M: Value chain innovation on steroids

Microsoft Kinect: New technology, new markets

Better Place: Establishing new ecosystem

Premium Ingredients: Mini-factories and communities

AppleP&GGE

NaturaGrundfos

Rolls-Royce

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Social Media for Innovation Efforts


Social media, communities and mobility will drive the next wave of open innovation!

Crowdsourcing, communities, Twitter and LinkedIn

Social media can also work for BtB companies!

…tools, services and platforms that drive virtual interaction and involvement for innovation efforts

Develop the right conditions and framework

Be competitively unpredictable

Change how we innovate

Clorox

Premium IngredientsIBM

SAP

NineSigma

Nokia

Generate more ideas, faster


Identify and interact with innovation partners

Get market and competitor insights



www.hootsuite.com

Promote corporate innovation capabilities

Get market and competitor insights



What’s in it for me?

Purpose is not defined

Too many digital visitors; few residents

No proven first-mover effect, more Qs than As

Management = What’s in it for them?

Lack of time leads to Catch 22

Facilitators must educate – up as well as down

Identify your focus area, develop content strategy

Set up your platform and channels

Become a curator, start sharing

Track, improve, expand, experiment - iterate

Don’t forget the B2B and innovation opportunities!

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Embrace Failure for Better Innovation


Companies must embrace experimentation – and the failures that come along with it!

Small failures are accepted, but not big ones: 47 %

Failure is not accepted here: 7 %

More than half of the companies do not recognize failure as an inherent part of an

innovation culture!

“Two types of failure:

- honorable failure is where an honest attempt at something new or different has been tried

unsuccessfully and

- incompetent failure where people fail for lack of effort or competence in standard

operations.”

Credit: Paul Sloane

“A mistake is when you do something wrong, even though you knew the right way to do it.

Failure is when you are trying something new, and you don’t know ahead of time how to

make it successful.

Credit: Jamie Notter

“A mistake is when you do something wrong, even though you knew the right way to do it.

Failure is when you are trying something new, and you don’t know ahead of time how to

make it successful.

Credit: Jamie Notter

Developing a culture that is constructive about failure requires a new vocabulary.

Smartfailing

When an organization embraces smartfailing, it de-stigmatizes failure internally and uses

failure as an opportunity to learn and to find a better course.

System failure (collapse of communism)

Start-up failure (Pets.com going out of business)

Idea failure (Apple Navigator protype, no launch

Product failure (New Coke tanking)

Major firm failure (Enron going out of business)

System component failure (stock market crash)

Credit: Tim Kastelle

The failure to anticipate / execute on…

…how companies innovate

External change is faster than internal change! You win or lose in these pockets of opportunity!

…platforms for bringing innovation to market

…markets and technologies

Don’t make your platform too complicated!

Don’t mess up like Intuit!

Persistency / consistency is key…

…for becoming preferred partner of choice

Is Intuit moving towards next generation of OI?

Can P&G make next leap with experimentation?

They are building the platforms!

There are no quick fixes because the top executives that got us into this mess are not

ready to lead us out of it!

Too much focus on products, technology

Silo rather than collaborative approaches

Poorly defined innovation strategy (if any)

Lack of resources in budget, people, infrastrucure

Unrealistic expectations on time, resources

Identify reasons, create learning process!

Reward learning behaviors!

Educate up and down on innovation!

Be open – more communication, new terms!

Go beyond products and technologies!

Stage 1: Shock and Surprise

Stage 4: Depression

Stage 6: Insights and Change

Stage 5: Acceptance

Stage 3: Anger and Blame

Stage 2: Denial

Credit: Steve Blank

Six stages of failure and redemption

Get to insights to change behavior…

…commit to challenge / do different next time

Don’t skip acceptance of your role

Don’t get stuck in 2, 3 or 4 – move forward

Credit: Steve Blank

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