Leveraging the Voice of the Customer for Marketing Content 

Azita Martin VP Marketing @azitamartin Don Baron Director Business Development @DonjBaron

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! Learn the benefit of community for marketing: –  How community fits into your marketing

& social initiatives

–  Community as engine for generating voice- of-customer content

–  Integration with Marketo

Objective of this Session

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Potential Customers

Existing Customers

The Brand

Reward Champions Promotions

Bond Buy

Experience

Discover

Advocate Evaluate

Building Engagement Across the Life Cycle

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Social Channels Web Search

Website & Landing Pages

Engine for Voice-of-Customer

Content

4 Ways to Use Voice-of-Customer for Marketing

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Community is Engine for Voice-of-Customer

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Increase Shelf-Life of Social Media Content

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Make Your Website More Social

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Improve Your SEO Ranking

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! Identify Leads in the Community and Nurture or Have Sales Follow-up (Marketo and Salesforce)

Identify New Leads and Follow-up

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Questions

Answers.

Keep the Conversation Going

! Topic name: How do you use voice-of-customer as Marketing content

! Link to Topic: