Tools to Enhance your Web Analytics

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Adam Proehl presentation at Online Marketing Summit Minneapolis June 25 2010

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  • 1. Tools to Enhance Your Web Analytics
    Adam Proehl
    Managing Partner
    NordicClick Interactive
  • 2. Todays Topics
  • 3. Types of Tools
  • 4. Free Tools
  • 5. http://bit.ly/7dJR
    Getting to all the tools
    /7dJR
  • 6. Promotions & campaigns track everything
    Google Analytics URL Builder:
    /7dJR
  • 7. ShareThis
    • Metrics & Reporting
    • 8. Integrates with Google Analytics & Omniture
    • 9. Works well with email campaigns
    Price: Free
    /ckKRrj
  • 10. Twitalyzer
    • Easy integration with Google Analytics
    • 11. Scored analysis of any Twitter profile.
    • 12. Free & pro edition
    • 13. from Web Analytics Demystified
    Twitter users
    /YiALR
  • 14. Excellent Analytics (Excel Plug-in)
    Login, write new queries, and pull saved ones directly from Excel
    /IgZMN
    http://excellentanalytics.com/
  • 15. Snip-n-Tag (Firefox Add On)
    - Shorten URL
    (bit.ly, ow.ly, etc)
    - Make it
    trackable in Google
    Analytics
    -All in one interface
    from a Firefox sidebar
    /bH9tYH
  • 16. Bit.ly Site
    Tweet from
    multiple accounts,
    shorten URLs ,and
    get basic clickstats
    from a browser
    based interface.
    *benchmarks only
    against other bit.ly
    URLs.
    http://bit.ly
  • 17. Outbound Link Tracking- Google Analytics
    Manually track pageviews on outbound links (i.e. Facebook fan page).

    /ox5yI
    http://bit.ly/2SF3H5
  • 18. Browser Add Ons
  • 19. Enhances features and makes you more efficient:
    • Adds raw number of conversions of each goal to the Goal Conversion tab on most reports.
    • 20. Greater efficiencies with Google Website Optimizer
    • 21. Enhances Entrance and Segmented Content Detail Reports
    • 22. Adds new segments to the Dimension drop-down list, including source/medium, transactions, affiliation, search terms, search categories, and more.
    ROI Revolution
    /aP71H
  • 23. Add business data notes to a profile
    GA Business Notes
    /9U9kzG
  • 24. Easily copy goals between profiles
    Goal Copy Extension
    /uQH2C
  • 25. GA? (Firefox Add on)
    Make sure pages
    youre on are
    properly tagged
    with Google
    Analytics.
    /acWjkQ
    http://bit.ly/2iprTo
  • 26. Better Google Anaytics (Firefox Add on)
    Normal View (no add on)
    With add on
    /aGxUw6
    http://bit.ly/3O0Kd5
  • 27. Enhanced Google Analytics (Firefox Add on)
    Detects unusual spikes in referring and keyword traffic
    /awhnEs
  • 28. Keyword Ranking Tool
    • Find out where you rank on keywords that are driving traffic to your site.
    • 29. Google, Bing, Yahoo
    Rank Checker (Firefox Plugin)
    /eXzE0
  • 30. Browser Add Ons
  • 31. My Google Analytics
    At a Glance Data
    /d4xE98
  • 32. Analytics Helper
    /66czND
  • 33. Quickly displays your site visit count in near realtime without logging in.
    Google Analytics - Today visit count
    /bbCFj0
  • 34.
    • On the spot data
    • 35. Great for meetings
    • 36. Price - $0 - $7
    Analytics Apps - Mobile
  • 37. Paid Tools
  • 38. Site Scan GA from Epik One
    Run a complete scan of all your website pages to check for GA code issues.
    /635nI
  • 39. W.A.S.P (Web Analytics Solution Profiler)
    De-Bug tagging issues on your pages
    Covers over 120 tools including:
    • Google Analytics
    • 40. Omniture Site Catalyst
    • 41. Coremetrics
    • 42. WebTrends
    • 43. Many more
    /bPx3pC
  • 44. Crazy Egg
    - Heatmapping
    - Clicks by segment
    - Hidden Links
    - Extremely Visual
    - Supplement, not replacement
    - Site overlay on steroids
    Price: Starting at $9/mo
    www.crazyegg.com
  • 45. Advanced Analytics Tools
    • Session recording
    • 46. Form Analytics
    • 47. Heatmapping
    Cost: From $99/mo
    www.clicktale.com
    Click Tale
    www.clicktale.com
  • 48. Shuffle Point
    Automatically update:
    • Excel
    • 49. PowerPoint
    • 50. Google Gadgets
    www.shufflepoint.com
  • 51. Key Takeaways
    • Lots of great tools (free and paid)
    • 52. Browser Add ons can really enhance your analytics