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A short presentation on the first Web Analytics Wednesday Budapest - an introduction of Google Analytics' API and two open source web analytics tools, Piwik and Open Web Analytics.
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Google Analytics API & open source analytics tools
András Bártházi, Wish Internet Consulting7 October, 2009
Wednesday, October 7, 2009
About me
András Bártházideveloper, opensocial evangelist and entrepreneur
Contact:mail: andras(at)barthazi(dot)hutwitter: @ba78
Blog: (in Hungarian)http://webakademia.hu
Wednesday, October 7, 2009
TopicsPersonalized analytics data
Different solutions:
using Google Analytics API
open source tools:Piwik and Open Web Analytics
This won’t be a detailed presentation about them, just a short introduction
Wednesday, October 7, 2009
Google Analytics API
Google Analytics is fine, but...
You can add summaries to you Dashboard, but...
With the API (a.k.a. Data Export API):
you can setup personalized and detailed dashboard
you can intergrate analytics data with your site
Wednesday, October 7, 2009
Google Analytics APIWith the API, you can access your processed data
Client libraries are available in different languages:JavaScript, Java, Python, PHP and Ruby
But the information is available in a standard “feed” format, so it’s easy to process in any language
Authorization methods are: ClientLogin (user/password - not recommended), AuthSub and oAuth (both is about authorizing the application by a “login form” on a Google website)
Wednesday, October 7, 2009
Google Analytics APIyou can programmatica(y access your accounts and account’s data
the query is about selecting one or more dimensions and metrics (visitor, campaign, content, ecommerce, internal search, navigation, goals and events) and adding sorting, filtering, start and end dates
defining the query is not always easy, but then you can build a more personalized solution for yourself
Wednesday, October 7, 2009
Open Source toolsThere are two interesting open source (PHP/MySQL) tools I can recommend:
Piwik
Open Web Analytics
both provides real time information
self hosted = you own and access a( the datathis gives you more power but needs more development
Wednesday, October 7, 2009
Piwikwants to be the best open source web analytics application
extendable by different components/plugins (visitors on a map, heatmaps
have open APIs - there are other (open source) applications like WordPress can integrate it
quick central insta(ation for a( your sites
Wednesday, October 7, 2009
Piwik
just try it: http://piwik.org/demo/
Wednesday, October 7, 2009
Open Web Analyticsmuch younger than Piwik - in development
over the basic features, provides:click streams (where visitor’s are going), heat maps, feed subscribers tracking and more
integration with WordPress (track by user name or email address +om comments) and MediaWiki
unfortunately far +om we( documented
Wednesday, October 7, 2009
Open Web Analytics
for more information: Open Web Analytics
Wednesday, October 7, 2009
Thanks
Any questions?
Contact me: andras(at)barthazi(dot)hu
Fo(ow me: ba78 on Twitter
Visit my blog for this presentation:http://webakademia.hu/
Wednesday, October 7, 2009
