Sports Quest

Sequel to End of Summer Presentation

Itinerary

• Google Analytics• Search Engine Optimization• Changes• Suggestions

Google Analytics

A free service from Google that enables Web masters and site owners to freely access Web analytics data. Google Analytics tracks visitors through your site and also tracks of the performance of your marketing campaigns.

-http://www.webopedia.com/TERM/G/Google_Analytics.html

Additional Reading:http://www.ecommerce-guide.com/article.php/3772496/Web-Analytics-Primer-Five-Metrics-Demystified.htm

Snapshot – Home ScreenNavigation Bar Data Page Options Best Friend

Keyword Search*as of May 9th

Keyword Search

• <Up-To-Date List>

What can we do with that information though?

Google AdWords Campaign

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

-www.webopedia.com/TERM/A/adwords

Type in search words (aka keywords).

Google AdWords CampaignRelated to Sports Quest

Possible Campaigns

• Summer Camps– Faith– Positive Environment– Track record– Generic

• Training

Questions thus far?

Changes Needed

Site Layout

Site Layout

STORY TIME!Once upon a time there was a customer who visited your site…

“Awesome, they have acamp near by!”

“How do I register?”

*Scroll up and down the page*

*Frustrated they leave*

Site Layout

How to solve this problem?

<Participation Required>

Register Here

Quiz Game Show!Host: Austin Teague

Questions

• What is your site’s home page url?– www.sportsquesttraining.com

• What is your site’s mission and value url?– http://www.sportsquesttraining.com/Default.aspx?

tabid=180239

• What is your site’s camp brochure url?– http://www.sportsquesttraining.com/Default.aspx?

tabid=173661

Why so picky Austin?

• Site page relevance– Higher rating on searches (SEO) – Google AdWords

• Easy navigation– Logic

• Organization– Company’s digital appearance

Adding a Mobile Site

Google+

• <Weekly “Hangouts”>

Other Social Medias

• Vine• Twitter• YouTube• Instagram