The new world of social media

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    13-Dec-2014

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Presentation about Social media, social content and "super creators" given at a Tele2 Project Managers event in Stockholm, 11th November 2010.

Transcript

<ul><li> 1. The new world of social media James Royal-Lawson Web strategist &amp; advisor Beantin webbkommunikation</li></ul> <p> 2. Weve been usingsocial media for centuries 3. 4. 5. Ok, so how aboutthe digital world? 6. June 1986 7. 8. So what is new? 9. Scale 10. 500 million Facebook users Source: Facebook 11. 2 billion internet users Source: Internet world stats 12. Availability 13. 150 million active Facebook mobile users Source: Facebook 14. 700,000 iPhone users in Sweden Source: Mediavision, Sept 2010 15. Convergence 16. 17. Social content 18. 2000 2010 Email,websites,forums, SMS, telephony Email, Twitter, Facebook, my blog(s), Linkedin, Yammer, instant messaging, Foursquare, forums, SMS, telephony 19. The cow brush 20. 21. 22. 23. 24. 7 categories of participation Source: Forrester, Jan 2010 25. Inactives Spectators Joiners Collectors Critics Conversationalists CreatorsSource: Forrester, Jan 2010 26. Inactives Spectators Joiners Collectors Critics Conversationalists Creators Source: Forrester, Jan 2010 27. Inactives Spectators Joiners Collectors Critics Conversationalists CreatorsSource: Forrester, Jan 2010 Super creators 28. digital gardeners community managers activists Source: Forrester, Jan 2010 Super creators 29. Social Content travels freely across converged social media, helped on its way by super creators. beantin.se/tele2 </p>