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Social Media Marketing World 2015:
RECAP
What is Social Media Marketing?
Conversation. Listening. Service
How To Become An ROI Driven B2B Marketer
1.Facebook2.LinkedIn3.SlideShare4.Twitter5.Google+6.Blogging7.New and effective tools
What 3 elements should always be
included in your Facebook posts:
● Photoquotes or Videos
● Call to action
● Links to website
Create better content by:
● Using simple language
● Learning about your customers
from audience insights
Design Better Ads:
● Widen the targeting and make
the copy more specific
● Use people and faces whenever
possible
Test New Ideas
● Brand name in headlines vs. not
● Images featuring the product vs. not
When publishing:
● Include only the first couple paragraphs
● Add a “read more” link at the bottom to
direct the user back to your site.
Create a content calendar for consistency.
When managing a group - remember to
email them weekly!
SlideShare
Know your platform - utilize images.
SlideShare
Take a minimalist approach
SlideShare
Add clickable calls to action
SlideShare
Approach your content like a campaign –
get people to share, share, share.
SlideShare
Utilize word docs, whitepapers, and other
recyclable content.
Make it a goal to:
● Inspire
● Entertain
● Delight
Include images in
your tweets – they
receive notably higher
conversion rates.
Create more advanced Twitter lists
Examples may include:
● Influencers
● Customers
● Prospects
● Networking
Use lead generation cards to create mini
landing pages.
You can collect things like:
● Email addresses
● First and last names
● Usernames
Google+
Add video content to posts for best conversions
Google+
Create at least 3 different circles so you can
easily target and group followers.
Examples:
1. Promoters = Shared your content
2. Leads = Commenters
3. Visitors = Circles
Google+
Use interactive posts to add buttons, such as
subscribe, follow, or buy.
Blogging
Content must educate, motivate, and challenge
your audience.
Blogging
Create meaningful content
that is easy to repurpose
Blogging
When you create the content, draft other
things, like social media posts, while it is fresh
in your mind.
Blogging
Target certain people and industries via email
marketing
Blogging
Set up your link dashboard
to track, analyze, and
change content based
on its performance
Blogging
Create a resource center on your blog that
serves as training center where visitors can
come to get information. Videos, tutorials and
comparison charts
work well.
More Social Media Tools
● WORDSWAG - quickly add quotes to a picture and share
● Meerkat - tweet live video
● Buffer - share content to social media & schedule
● Sprout Social - schedule & report
● ManageFlitter - unfollow, follow, bio search & analytics
● Triberr - read & share content
● Infusionsoft - email marketing
● Leadpages.net - lead generation
● Simply Measured - measurement & reporting
● Tweetchat.com - Twitter chat platform
● Oneqube - real-time social database
● Libsyn - podcast hosting
● Canva - free design software
Questions?
For more Social Media Marketing World Blogs visit:
http://marketing.wtwhmedia.com/?s=%23smmw15&lang=ICL_LANGUAGE_CODE
@WTWH_Nicole@WTWH_Jen
