2013 SXSW Interactive: Top Trends

Entrepreneurialism• “America’s Secret Sauce” = Leaders in Innovation• The 2nd Internet Revolution will be harnessing the Internet to

disrupt and transform other industries

Manufacturing: 3D Printing

Community Organizing: Virtual March for Immigration

Education: Virtual classrooms

Making Data Meaningful• Interpretation and visualization of data to make it meaningful

and useful

Nate Silver correctly predicted all 50 states in the Presidential election

Foursquare checkins by venue in downtown Austin

Hacking for Good• Solving government or societal problems using data and open-

source solutions

Digital Becoming Physical• Transforming the intersection between physical objects and

digital spaces• Augmented reality, artificial intelligence, 3D printing,

wearables

Branded Content• Using the art of storytelling, content curation, and content

creation to target specific audiences with meaningful brand experiences

Branded Documentaries

Oreo’s Super Bowl Twitter Ad

Web Content

Real-Time Marketing• Using social media to perform “on-the-fly” communications that are

relevant and timely

Sharing Economy• Sharing allows for private economic assets to be financially

optimized among communities

Social Change• Through social media, everyone can be an advocate and agent

for change

Educational Website on Pandemics Tie-In with Movie Contagion TV Programming for HIV Education

Cory Booker Saves Newark Using Twitter

Smart Video, New Verticals• Video dominates the social media landscape as the most

engaging medium with the most new verticals and technologies

New Comedy Channel Backed by Google/YouTube

Multi-Media Channel Focused on Sustainability

Video sharing/suggestions like Pandora

Crowdsourcing & Crowdfunding• Raising money by networking and pooling resources via the

Internet

Branded Transportation• Conference branded transportation options

• Chevy’s ‘Catch-a-Chevy’, test drive a Volt • HBO’s Game of Thrones and Uber pedicabs• Rented bikes• Buses & trains

Ridesharing Goes Mainstream• Peer-to-peer on-demand ridesharing apps• Municipal issues with ridesharing

Beyond the Car• Other technology and sharing based transportation alternatives

Aggregating Transportation• Comparison apps for all transit options• Compare transit options by cost or time

Technology Integration• New ways to experience or augment reality using technology

Recap

“Gore, Booker, Shaq, Damn!” - Alberto Gonzalez, President