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Social Media for Business
April 15, 2010
Presented by:
Hillary Bressler
Founder, CEO
.Com Marketing
1. China2. India3. Facebook4. United States5. Indonesia6. Brazil7. Pakistan8. Bangladesh
If Facebook was a country it
would be the 3rd largest
“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
Years to Reach 50 Million Users
• Radio- 38 Years
• TV- 13 Years
• Internet- 4 Years
• iPod- 3 Years
• Facebook adds 100 Million Users in 9 months
“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
Ashton Kutcher and Ellen DeGeneres have more Twitter
Followers than then entire population
of Ireland, Norway and Panama
“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
80% of Companies
are Using LinkedIn as their Primary Way to Find Employees
“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
The Fastest Growing Segment on Facebook is 55-65 year old Females
“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
80% of Twitter updates
are on mobile devices.
People update anywhere, anytime.
Imagine what that means for bad customer experiences.
“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
78% of consumers trust peer recommendations
Only 14% trust advertisements
“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
65 million users currently access Facebook through their mobile
devices.
People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile
users.
Average user spends more than 55 minutes per day on Facebook
Dell made over $3 million in revenue through the Dell Outlet account on Twitter.
Fast Company
Facebook Age
4 New Rules for Marketing
1. Listening to consumers is more important than talking at them.
2. You can’t hide the corporation behind the brand anymore or even separate the two.
3. PR is a primary concern for all marketers.
4. Social Media is not a Strategy.
Ad Age 2009
Before you engage in conversations
you first need to LISTEN.
© 2010 .Com Marketing 21
Once you hear what people are saying, where appropriate, THEN
RESPOND.
© 2009 .Com Marketing 22
Tell people who you are and why you are responding, and BE AUTHENTIC.
© 2009 .Com Marketing 23
Best Practices
• Don’t start a social media project just because you feel like you have to
• Think of a strategy that makes sense for you and your content
• Know your audience and know yourself
• Set realistic expectations, it takes time to do this well
Challenges
• It should not be done instead of proven fundamentals
• It is not “free”
• It is difficult to monetize
Social Media is about
the relationships
http://www.flickr.com/photos/sarcastickiss/2612302754/
New York Times highlights San Francisco foodie as Twitter icon
• New feature is called Promoted Tweets. Twitter says Best Buy Co., Sony Pictures, Starbucks Corp. and Virgin America are some of the advertisers.
http://www.joyofdirectmarketing.com/
• Dell started tweeting in 2007 for one way communication.
• The company was surprised when people responded.
• “When we respond to people on Twitter, they get really excited, and we gain advocates.”
• Dell Outlet has booked more than $3 million in revenue
• http://business.twitter.com/twitter101/case_dellstarted asking questions.
• Dell now has more than 80 Dell-branded Twitter accounts (including @dellhomeoffers for new system deals) offering everything from videos of new technologies to promotions for Asia-Pacific customers.
• It also encourages employees to twitter, and has well over 100 employee accounts.
• Dell uses many of those accounts (with names like @StephanieAtDell , primarily for customer service exchanges that require direct messages (Twitter’s private channel) and to reach out to people who are twittering about Dell (which they find via Twitter search).
• Twitter-exclusive coupons for customers to print out and redeem at their favorite tasti location.
• He creates specific codes for each coupon that are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales.
• Twitter coupon campaigns can outperform similar targeted ads on other social network platforms or certain PPC ads if Twitter is used effectively.
• 68.60% of total dollar sales came from Twitter
customers
Dealing with complaints
• Try to address negative comments very quickly.
• Try to gauge the overall tone and type of problem
• If a person has had a problem with a product or is attacking the company in some way have a process in place to resolve the issue directly.
• The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed.
• It is a chance to turn someone into an ambassador of the brand.
Speaking on Social Media
on
June 2nd
Orlando Chamber of Commerce
www.orlando.org
Follow Me, Be A Fan, Network With Me
Hillary Bressler
Twitter: HillaryBressler, Commarketing
LinkedIn: HillaryBressler, Commarketing
Facebook: HillaryBressler, Commarketing
