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Social Media Basics
Presented by Anthony Zarro
January 2012
People on Facebook
• More than 850 million active users
• 50% of active users log on to daily
• Average user has 130 friends
• Average user is connected to 80 fan pages
• More than 2 billion posts are liked and
commented on per day
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• Over 200 million users
• Over 100 million active each day
• Over 230 million tweets per day
• 55% of users are active on mobile
• 400 million monthly unique visitors
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You Tube
• Over 3 billion videos are viewed a day
• Nearly 17 million people have connected their
YouTube account to at least one social service
• Millions of subscriptions happen each day.
Subscriptions allow you to connect with
someone you're interested in and keep up on
their activity on the site
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BUILDING A SOCIAL STRATEGY
Step 1: Self Reflect
• Ask yourself:
– Why do buyers choose us?
– What makes us different?
– What is our passion?
– What is important to us?
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Step 2: Define You Community
• Who is your audience?
• Where are they social?
• What do they share?
• What is important to them?
• What are their issues?
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Step 3: Build Your Destinations
• Blog
• YouTube
• Flickr
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Step 4: Start Creating Content
• Blog posts
– Stories, articles, POV’s, industry news
– Behind the scenes, photos, video, travel
• Networked Blog
• Tweets
• Follow others
• Facebook updates
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Rules of Engagement
• Give to your audience and they will give
back to you!
• Don’t sell!!!
• Create a dialogue
• Embrace feedback
• Share, Share, Share
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USEFUL TOOLS
Tweet Deck
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HootSuite
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HootSuite Reporting
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THANK YOU
