Upload
st-nick-media-services
View
52
Download
0
Embed Size (px)
Citation preview
5 Basic Social Media Moves to Improve Your Career
IASA 2016 Session #321
Presented on Tuesday, June 14, 2016
Today’s Speakers
Darin M Reffitt, Director, Demand Generation & Campaign Management, EIS Group
Darin Reffitt is responsible for driving leads into the sales funnel at EIS Group. With nearly
20 years of experience in marketing and communications, his focus at EIS Group is on lead
generation and lead nurturing in marketing core system software to insurance companies.
He is also a volunteer with the IASA and chairs the Solution Provider Enrichment
Committee, leading the efforts of the IASA to educate vendors and other service providers
to better understand and meet the needs of insurance carriers. He volunteers with other
organizations, writes about marketing, social media and networking as a Market Expert for
Business.com, and golfs, poorly.
Jennifer Overhulse, Principal Owner – St. Nick Media Services
Jennifer Overhulse is a writer, as well as a marketing and public
relations (PR) expert, with an extensive journalism background and
insurance industry-specific expertise. Her sweet spots lie in identifying issues, niches
opportunities for clients, developing provocative content and
tailoring messaging to resonate with targeted audiences. Jennifer has
been published in print and web publications as diverse as: The Stars & Stripes, The
Louisville Business Courier, The Kentucky Post, The Encyclopedia of Sculpture, Suite
101, Book Magazine, Insurance & Technology, Tech Decisions, Best’s Review, National
Underwriter, Insurance Networking News, IASA’s Interpreter and the Journal of
Insurance Operations. Mic drop…she also once considered a career in archaeology,
but went into journalism for the money.
@stnickmedia
@dmreffitt
5 Basic Social Media Moves
Agenda
1. Protect Your Privacy
2. Use the Full Potential of LinkedIn
3. Curate Content
4. Consider Content Creation
5. Manage Your Facebook Content
PROTECT YOUR PRIVACY
General Privacy Considerations
Think before giving any system access to your contact
list
LinkedIn Privacy Tricks
Use the option to turn off notifications when updating
content:
Make a conscious choice on connection strategy:
Open to anyone?
Only former co-workers?
Decision-based connections?
Twitter Privacy Options
Open or Closed?
You’re judged by who you follow
“If you lie down with dogs..”
Know the handles
Note that it’s a personal account
Short disclaimer
Make a conscious choice on follower strategy:
“I follow everyone!”
“I follow back!”
Selective following
Growth by mass following/unfollowing
Google+ Downstream Considerations
Your Google+ choices flow & impact throughout Google
Google Search
YouTube
Gmail
Google Maps
Hangouts
And then there’s Facebook…
Privacy considerations are significant
Will be covered in its own section at the end:
Manage Your Facebook Content
USE THE FULL POTENTIAL OF LINKEDIN
Complete Your Profile
Professional picture
Professional name
Attention-grabbing heading
Vanity URL for links
Contact info
Other social media
Summary demonstrating
expertise
Experience
Blog posts/Slides
NEW! Header photo
One more thought about summaries…
Complete Your Profile
Employment History
Recommendations
Volunteer Roles
Skills & Endorsements
Complete Your Profile
Honors & Awards
Languages
Education
New LinkedIn Categories
Volunteering Opportunities
Organization Memberships
Test Scores
Courses
Patents
Causes
Supported Organizations
Projects
Publications
Advice for Contacting
Posts
Networking
What is the Power of Your
Network?
Be consistent
Build reputation
Create demand
Get introduced
Job prospects
Follow-up in-person or virtual
introductions with an immediate
and personal LinkedIn invitation
Mine “People You May Know” to
build your network
5 Basic Social Media Moves
5 Basic Social Media Moves
Proofread!
Proofread!
Proofreading
can make you
or
break you.
Join Groups
Vocation-based Groups
Headhunting Groups
Seniority-based Groups
Affiliation-based Groups
Alumni Groups
Organizational Groups
Industry-based Groups
Solicit Recommendations
Recommendations are powerful! • Someone else recommending you
is more effective than anything
you tell about yourself.
• The time to ask for
recommendations is BEFORE you
need them.
CURATE CONTENT
Are you
A content
curator ?
Absolutely!
5 Basic Social Media Moves
What will you be known for at the end of the day?
5 Basic Social Media Moves
Establish yourself as an expert • Determine where to shine the light
• Find the right space with room to grow
• Plant seeds
• Nurture accordingly
Grow Your Audience
Find the Right Distribution
Channels
Harvest on a Timely
Basis
Where do I find content?
PERSPECTIVE
DIFFERENTIATES
YOU
CONSIDER CONTENT CREATION
Audience Considerations
Traditional Publishing Platforms
Change with the Times
Podcasting
Serial
4-Hour Work Week
Denim Rivet
Don’t be Afraid of your Webcam
with video.
Changing Channels
MANAGE YOUR FACEBOOK CONTENT
Use Lists
Avoid crossing personal and professional lines
Protect Your Privacy
Use the tools Facebook provides:
Watch out for Memes!
Perform a Privacy Checkup
Mind the Gap!
Not everyone thinks like you
Humor
Politics
Religion
Race
Watch where you comment!
Know what these symbols mean in friends’ posts:
Public: Anyone can see your comments
Friends of Friends: broad distribution
Custom: unknown. Could be any combination Protip: Consider explaining when you post
Friends: All of the person’s friends can see your comments
Q&A
Thank you for your time!
Any questions for today’s
speakers?
Darin
Reffitt
Jennifer
Overhulse
Slides
Slides will be posted to SlideShare
• @stnickmedia
• @dmreffitt
Cross posted to our Twitter accounts & LinkedIn profiles
Look for us there!
Contact Info
Jennifer Overhulse
St. Nick Media Services
Darin Reffitt
EIS Group