Social Media:Are you keeping up with the Joneses?

Joanna Lord, Director of Customer Acquisition, SEOmozOctober, 2011: SearchLove London

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So how do we know where we stand?

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SignalsOn Site

Velocity

Mentions Engagement

Money

Planning

Signals on site.

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/

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Don’t forget the extensions of a competitor’s site.

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/

Velocity

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Mentions

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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.seomoz.org/labs/blogscape

Blogscape.

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Share of voice in social.

Engagement levels

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Listening tools.

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Follow the money.

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Social advertising comes with more data.

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What are they planning for?

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Gauging Overall Visibility

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Takeaways.

Evangelize the purpose Go beyond

counts

Analyze theSupporting

efforts

Don’t chase – be informed

Q+AJoanna Lord

Director of Customer Acquisition & Engagement, SEOmoz

• Twitter: @joannalord

• Blog: www.seomoz.org/blog

• Email: joanna@seomoz.org

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