Embed Size (px)
DESCRIPTION
Citation preview
Social Media and Your Company
Prepared by EquipmentFX
The Short and Sweet Version What it is
Why it’s important
What to look for
What to avoid
What it is- A WIKI Definition
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other
online collaborative media for marketing, sales, public relations and customer
service. Common social media marketing tools include Twitter, blogs,
LinkedIn, Facebook, Flickr and YouTube.
Why it’s important
It is a practically free promotional tool that allows people to
communicate about how you do and what they like about your
company.
Why it’s important cont…Remember the Internet 10 years
ago…
“In the equipment business, the prevailing thought was… oh, it’s
not THAT important, we’re a relationship business”
Don’t Make The Same Mistake! Social Media is relevant
It allows all generations to communicate in a way THEY Like about how YOU do
It is also a potentially time wasting activity if overdone
It is important because…
It’s great for communicating with your market online…
It syndicates links to your stuff
Blog posts can be syndicated to Facebook and Twitter
It’s a great way to share URL’s with people
But…
What about the ROI?!
BAD ROI compared to other efforts!
Yes, use it, but not for a lot of time
Spend more time on other fundamentals
THE LESSON
Social Media has it’s place in your marketing arsenal. But, there are
many other strategies that will produce more traffic and sales for
your company.
How it CAN benefit your business
Great way to get feedback from your customers
With constructive criticism, and if you act on the information, it is a great way to get feedback INTO your business
NEXT LESSON
Use Social Media to carefully listen to your customers.
Their feedback, as well as their needs, are what help you succeed. More
often than not, you are simply giving them what they are asking for.
What to look for
Negatives with the feedback
Competitors
Disgruntled customers
Not everyone has good intentions of constructive criticism
Be careful what you post! Blogs: avoid being overly opinionated
about “hot topics” UNLESS you want to get into long drawn out online battles
It’s hard to separate out personal from business life!
Some opinions have no business in your MARKETING!
Practical Social Media Blog Posting
YouTube
Fundamentals include posting PRACTICAL, USEFUL stuff, not trying to sell something
For Example
YouTube
A practical demonstration of a product or service, NOT a video of your employees doing stupid business tricks!
For Example cont…
Blog Posting
It is fundamental to creating and building text which integrates with our website and other Social tools
It is a great way to build and promote your industry and ideas
For Example cont…
Twitter:
Posting of useful information designed to educate about trends or newsworthy events that affect YOUR CUSTOMERS
Not a tweet about where you are and what you’re doing. Fewer people care than you’d like to admit
For Example cont…
Facebook:
Create a business account, update with business stuff, create a following and community about IMPORTANT STUFF!
What to Avoid
TIME WASTING ACTIVITY… such as…
Your employees spending too much time on THEIR personal accounts
What to Avoid cont…
Getting caught up in the Social World, communicating with the wrong people or prospects that DON’T PROMOTE YOUR BUSINESS or
IDEAS
Or have anything to do with a “marketing effort”
Some Basics
Three Basic Sources out of HUNDREDSYouTube
○ Product and Service Information!○ For your customers BENEFIT, don’t just sell!
Some Basics cont…
Focus on time wasters
Careful of negative feedback
Act on the good feedback
Understand the basics of how the Social sources work together
The Bottom Line!
Done well, it can dramatically enhance your organic rankings for
search engines
Make it a part of your culture, but LIMIT the effort to ONLY those parts which
promote solutions
In Closing
Great free tool, use it with caution and limits on your time
Focus on the right media mix
Act on the feedback!
www.equipmentfx.com
