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Kelly Hadous CEO and Founder Win The Space

Branding Your Company Through Social Media

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Page 1: Branding Your Company Through Social Media

Kelly Hadous CEO and Founder Win The Space

Page 2: Branding Your Company Through Social Media

SO WHAT IS SOCIAL MEDIA?

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Page 3: Branding Your Company Through Social Media

REAL TIME WORLD OF MOUTH

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Page 4: Branding Your Company Through Social Media

WHICH SPACE IS RIGHT FOR YOU?

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Page 5: Branding Your Company Through Social Media

“I HAVE BEEN ON SOCIAL MEDIA SINCE THE 4TH GRADE. TELL ME MORE ABOUT THE VICE PRESIDENT POSITION HEAD OF MARKETING.”

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Page 6: Branding Your Company Through Social Media

BUT SOCIAL MEDIA TAKES SKILL

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BE PREPARED

SOCIAL MEDIA STRATEGY IS ABOUT RECOGNIZING THE RIGHT AUDIENCE, AND ADAPTING CLASSIC PRINCIPALS TO NEW CHANNELS.

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Page 8: Branding Your Company Through Social Media

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OUR BRAINS ARE HARDWIRED FOR STORIES

Page 9: Branding Your Company Through Social Media

SOCIAL MEDIA FOR YOUR BRAND

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Page 10: Branding Your Company Through Social Media

BRAND

Identifies a service or productthat is distinct from otherbrands. Can you name a distinct brand?Why are they memorable?

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Page 11: Branding Your Company Through Social Media

A BRAND DISTINGUISHES FROM COMPETITORS AND CREATES A LASTING IMPRESSION IN THE MINDS OF CUSTOMERS.

LOGO

PATENTS AND TRADEMARKS

COMMUNICATIONUVP

VALUES

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Page 12: Branding Your Company Through Social Media

BRANDING PERSONALITY:

WHAT ARE THE CHARACTERISTICS, VALUES, AND ATTRIBUTES THAT CLARIFY WHAT YOUR COMPANY IS?

HINT: THINK OF THE DIFFERENCES BETWEEN MAC AND PC. Win The Space

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WHY USE SOCIAL MEDIA?

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YOUR COMPANY MUST THRIVE IN THE SOCIAL ERA.

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Page 15: Branding Your Company Through Social Media

BRANDS THAT USE SOCIAL MEDIA

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Page 16: Branding Your Company Through Social Media

WHAT MAKES THEIR BRANDS SO GREAT?

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Page 17: Branding Your Company Through Social Media

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SAY NO MORE

Page 18: Branding Your Company Through Social Media

NIKE HAS A UNIVERSAL STORY: GREAT ATHLETES AND GREAT ATHLETICS

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IT’S ABOUT THE DREAM

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Emotions are contagious.We remember how we felt.

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Page 21: Branding Your Company Through Social Media

FRAME THE EMOTION

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BRAND LOYALTY FROM THE START

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SOCIALIZE THE BRAND

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Page 25: Branding Your Company Through Social Media

STEVE HARVEY IS A POWERFUL BRAND

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Page 26: Branding Your Company Through Social Media

HOW DO WE BEGIN?

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BE IN THE KNOW IF YOU WANT TO GROW YOUR NETWORK.

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ASK YOURSELF.

HOW DO WE STAND OUT? HOW CAN WE MAKE OUR BRAND RESONATE? WHO’S OUR TARGET MARKET? WHAT ARE OUR VALUES? WHAT DO WE STAND FOR? WHAT IS THE ONE SENTENCE THAT DESCRIBES YOUR BRAND? REFINE. REFINE. REFINE.

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WHAT’S YOUR SECRET SAUCE?Win The Space

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Dig Deep

Who: Target audience Where: Tribe and influencers Why: Define the issue you solve

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WHO IS YOUR TRIBE? Win The Space

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SOCIAL MEDIA IS A DIALOGUE NOT A MONOLOGUE.

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Build Social Capital

What are you trying to market? Product/ Service)

How can you create a conversation?Is the content useful? Is the information timely? Is it bite sized? Is it provocative?

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Page 35: Branding Your Company Through Social Media

SOCIAL MEDIA NEEDS CLEAR COMMUNICATION

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RECAP

Be different

Stand behind your brand/ product/ service

Emotionally engage with others

Build relationships with an audience

Be relevant

Find your tribe

Add value Win The Space

Page 37: Branding Your Company Through Social Media
Page 38: Branding Your Company Through Social Media

Kelly Hadous CEO www.winthespace.com www.wintheroom.com

[email protected]

Facebook: www.facebook.com/kellyhadous Twitter: @kellyhadous

www.linkedin.com/in/kellyhadous

QUESTIONS?