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Slideset from the presentation I did for the Women's Professional Networking Group, a networking association for English speaking professional women in Lyon, France, on 18 October, 2011.
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USING SOCIAL MEDIA IN YOUR COMPANYKelly Rigotti for the WPNG - 18 October, 2011
ABOUT ME
WHY YOU SHOULD USE SOCIAL MEDIA
Convincing the Management
Why Social Media?
Social media has become a necessity, especially for international companies
Why Social Media?
Efficient, affordable means of strengthening marketing,
communication & sales strategy
Why Social Media?
Customers expect it
10 social media myths exposed
1. Social media is cheap.
10 social media myths exposed
2. You have to be on Facebook!
10 social media myths exposed
3. You have to be on ‘X’ (where X is a social media platform).
10 social media myths exposed
4. More connections = more success.
10 social media myths exposed
5. You have to be ‘cool’.
10 social media myths exposed
6. You can automate everything.
10 social media myths exposed
7. You have to have a blog.
10 social media myths exposed
8. Social media campaigns replace advertising.
10 social media myths exposed
9. If you have budget, you don’t need to do it yourself.
10 social media myths exposed
10. It’s not all about “the conversation”.
http://www.spotonpr.com/10-social-media-myths-exposed/
CHOOSING THE RIGHT PLATFORM(S)Meeting Your Needs
Which is right for you?
Blogs
Flickr
Foursquare
Google+
Quora
Wikipedia
YouTube
…
WHAT TOOLS DO YOU USE?Measuring the Impact of Your Campaigns
Measure Your Success
TRAINING OTHERS ON USING SOCIAL MEDIA
Group Work
Give, Give, Get:
Be on the lookout for ways you can help. Sometimes leads fall in your
lap.
Give, Give, Get:
Offer help, even—and especially—if it’s advice or connections, not
direct business.
Give, Give, Get:
Give credit where credit is due, especially to people you know.
WHO TAKES OVER WHEN YOU'RE THROUGH?Keep On Carrying On
Consider who will take over before even
beginning.
QUESTIONS?Thank you for your time!
