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Basic social media tactics to get your company using social media in order to get your website traffic, leads, and new customers.
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Social Media Strategy
Building networks and driving new business
in 2009 and beyond.
P.O.S.T
People – Who are we targeting?
Objectives – Why are we doing this?
Strategy – What is the long-term plan?
Technology – What sites will we be using?
Acronym from Forrester Research describing a business approach to social media:
P.O.S.TPeople – We are targeting employees and businesses
that will make for good potential clients.
Objectives – To become a resource for these potential clients.
Strategy – Make team members experts on specific platforms, taking part in conversations and providing information to the public.
Technology – To be determined by your strategic objective.
4 Key Social Marketing Approaches:
1. Provide Original Content
2. Provide Answers
3. Provide Entertainment
4. Provide Conversation
Providing Original Content
• Blogs• Photography• Videos• Podcasts• Presentations
Providing Answers
• Blogs• Wikis• Answers Sites• Review Sites
Providing Entertainment
• Video• Audio• Photos• “Odd” News
Provide Conversation
• Most all social tools• Blog Comments
4 Key Ways to Market using Social Media:
1.Provide Original Content
2.Provide Answers
3.Provide Entertainment
4.Provide Conversation
Bottom Line – You need to give people something they want in order to get their attention.
Content
Blog Post
Content
Blog PostTweeting Links to
Blog Post
Answers
Wikipedia
Answers
Linkedin Answers
Answers
Search Volume
Blog Post Tweeting Links to
Blog Post
User Based Call for
Information
FriendFeed
FriendFeed
Benefits of FriendFeed:1. Monitoring
FriendFeed
Benefits of FriendFeed:1.Monitoring2.Less Confusion
FriendFeed
Benefits of FriendFeed:1.Monitoring2.Less Confusion3.Ideas for posts and comments
Providing Original Content
Entertainment
YouTube
Entertainment
Vimeo
Entertainment
Photography
Entertainment
Conversation
• Target blogs and profiles of companies or their employees that would make good clients.
•Look for posts and conversations you can talk about intelligently.
• Pass on posts and conversations to another team member if you think it’s up their alley.
• Include a link in your signature back to Off Madison Ave or Mighty Interactive, as you see fit
• Observe Agency Best Practices
DO
Consider which approach is right for you:
Contact me for questions or Comments:
Eric Reid
Email: [email protected]
Twitter: @ciaoenrico
Linkedin: http://www.linkedin.com/in/ciaoenrico
