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An overview of the social media work I planned and executed for the 2008 N.C. State Fair. We presented this information at the March Social Media Breakfast in Raleigh, which we also hosted on the fairgrounds.
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Social media and the N.C. State Fair
•Who we are•Campaign goals•Target audiences
ncstatefair.org
• 988,303 visits in past year
• 4.2 million page views
• Sept & Oct – 50% direct traffic
Deep Fried blog
• 24,410 visits since Aug. 1
• 50,478 page views
• 52% traffic from ncstatefair.org
FacebookFacebook• 1,898 friends• 691 photos
tagged• Still adding about
15 friend requests weekly
• Reached 1,000 friends on Sept. 29
TwitterTwitter
• 520 following
• 396 followers
• 594 updates• 62 DMs
MySpaceMySpace
• 836 friends• 4,162 blog post
views• 7,179 page
views
YouTube YouTube channelchannel
• 24 uploaded videos
• 31,129 total views
• 31 subscribers
•Influence on the fair industry
•Media relations
•Challenges– Internal–Governmental
•Future plans―2009 N.C. State Fair―Departmental social
media
@NCStateFair
www.2008ncstatefair.blogspot.cominfo.ncagr.com/blog
[email protected]@ncagr.gov, @[email protected]
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